Oura is a company that develops the Oura Ring, a smart ring designed to track fitness, stress, sleep, and overall health. The Oura Ring provides deeply personal health metrics and insights by collecting accurate readings of over 20 biometrics from the finger, which directly impact how a person feels.

Oura's mission is to give the body a voice through its membership and technology, helping users to improve their sleep, wellness, longevity, activity, heart health, women's health, and stress management. Their technology aims to support healthier living by providing actionable insights for daily activities such as starting the day, taking a walk, winding down, and more.