Director, Membership Growth & Retention
Posted on January 22, 2026 (about 2 hours ago)
Director, Membership Growth & Retention
Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
What you will do:
- Shape membership strategy: Define and evolve Oura’s membership business model across pricing, packaging, add-ons, channels, and geographies, balancing simplicity with future flexibility.
- Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-centric programs.
- Lifecycle retention strategy: Guide lifecycle retention programs that strengthen engagement and reduce churn, aligning them tightly with broader membership goals.
- Operationalize business design: Translate business objectives into scalable membership programs such as loyalty, bundles, and international expansion.
- Forecast and optimize: In partnership with finance, build frameworks for forecasting and measuring membership health (activation, engagement, retention, churn, and lifetime value) and use those insights to guide strategy and resource allocation.
- Segmentation and personalization: Champion data-driven segmentation and help design personalized member journeys that increase relevance, satisfaction, and long-term value.
- Experimentation and test-and-learn: Drive a test-and-learn mindset across packaging, engagement, and retention programs, establishing clear success metrics and learning loops.
- Translate data into strategy and action: Partner with data and analytics teams to frame the right questions, uncover insights about acquisition, retention, and engagement, and translate those insights into clear business recommendations.
- Cross-functional leadership: Partner across Product, Engineering, Marketing, and Commercial to ensure the membership roadmap is delivered with clarity, alignment, and measurable impact.
- Influence at the highest levels: Act as a visible leader across Oura, shaping the membership narrative and strategy at the executive and board level.
Qualifications
- 12+ years of experience in strategy, business operations, or subscription/membership leadership roles.
- Proven ability to design and evolve scalable subscription or membership models, ideally within consumer health, wellness, fitness, or adjacent categories.
- Deep analytical fluency, experienced in translating data into insight and insight into action.
- Strong experience developing and executing lifecycle retention programs — driving engagement, winback, and loyalty through targeted interventions and cross-functional alignment.
- Comfortable defining metrics, working with data teams, and building frameworks for forecasting, segmentation, and retention analysis.
- Track record of improving retention, engagement, and LTV through data-informed experimentation, personalization, and lifecycle strategies.
- Strong cross-functional influence; skilled at navigating senior stakeholders and aligning teams across disciplines.
- Thrives in fast-paced, global environments and brings clarity in ambiguous situations.
- Excellent communicator and storyteller — capable of distilling complex data and strategic context for executives and boards.
Benefits & Compensation
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Oura takes a market-based approach to pay. US locations are categorized into tiers based on a cost of labor index. Provided ranges for US regions are:
- Region 1 $165,000 - $206,000
- Region 2 $156,000 - $195,000
- Region 3 $143,000 - $179,000
Additional information
Location: U.S Remote, East Coast Preferred. We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI).
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We will provide reasonable accommodation for individuals with disabilities during the interview process and employment.
Disclaimer: Beware of fake job offers. Official offers are sent through Docusign after a verbal offer. We will never ask for personal information like ID or payment for equipment upfront.
Apply for this job
To apply, use the Apply button on this job page and complete the online application form. The form includes required fields (indicated by *), contact information, and the ability to attach a resume/CV and cover letter.
Application details
Accepted file types for attachments: pdf, doc, docx, txt, rtf. Complete all required fields and submit your application using the "Submit application" button on the page.
Note: Oura does not accept agency resumes. Please do not forward resumes from recruitment agencies. Stay cautious of scammers and only apply through Oura Careers and trusted job boards.