Counsel builds a telehealth platform that combines medical-grade AI with licensed physicians to deliver fast, personalized primary and urgent care through a chat-first experience. The company’s mission is to make high-quality medical guidance accessible, affordable, and continuous by unifying a user’s health records, AI-driven triage, and clinician oversight into a single product.

Counsel focuses on solving fragmented, slow, and impersonal access to healthcare. By using contextual pattern recognition across a patient’s medical history and offering an always-available AI companion that can escalate to a board-certified doctor, Counsel reduces friction for routine care, medication refills, lab ordering, and symptom evaluation.

Key offerings include free, 24/7 Counsel AI for initial guidance; on-demand access to board-certified physicians (typical visit price $29); unified health records and lab ordering; prescription refills and medication management; and integrations for employers and health plans. The product is HIPAA and SOC 2 compliant and is available to most U.S. states with a handful of exceptions; partnerships extend availability in select states.

Counsel aims to serve individuals, employers, and health plans who need a scalable, clinically trusted front door to care that reduces avoidable spend and improves member experience.