Counsel combines advanced medical AI with expert physician oversight to deliver seamless and personalized healthcare support. Users can chat for free with an AI medical assistant and, when needed, add a real doctor to their conversation for deeper evaluation, treatment decisions, or medication refills. Counsel provides a unified record of medical data, allowing doctors to see the full health picture and offer personalized care.

The platform emphasizes safety and compliance, being HIPAA and SOC2 compliant, and carefully protecting user privacy. It provides accessible healthcare services across a wide range of needs, from medical advice and urgent care to primary care and lab testing. Counsel aims to make reliable and affordable healthcare accessible without the need for insurance, with transparent pricing and a simple chat experience available on both web and mobile.