Senior Product Marketing Manager (m/w/d) – Vertical AI & Content Strategy (Healthtech)
Posted on July 27, 2025 (about 6 hours ago)
About Us
Recare is one of the leading digital startups in the German healthcare sector, committed to rethinking healthcare with a platform for digital care coordination. We find, coordinate, and manage capacities so healthcare professionals can have more time for their patients.
Within a short time, Recare has gathered more than 660 acute and rehabilitation clinics as well as over 17,000 other service providers on its digital platform. Renowned hospitals and hospital groups like Vivantes, Sana Kliniken AG, München Klinik, Medizinische Hochschule Hannover, and Universitätsklinikum Essen are among Recare's customers, utilizing the innovative Recare platform.
Job Description
About Us:
As a leading German HealthTech company, we are reshaping discharge management—technology-driven, patient-centered, and free from bureaucracy. Alongside our market-leading SaaS platform, we develop AI solutions that radically simplify processes in hospitals and with aftercare providers, relieve professionals, and refocus on patients. Currently, we connect two-thirds of all German hospitals with over 650 rehabilitation clinics and 25,000 nursing and homecare providers. With about 70 employees, we are growing and looking for people who share our values and want to improve the healthcare system with us.
About the Position:
As Senior Product Marketing Manager – Vertical AI & Content Strategy (Healthtech) (m/f/d), you will shape how our AI products are perceived in the market—strategically, inspiringly, and understandably.
Your focus is on our growing Vertical AI portfolio: You will develop the central messaging strategy, create substantive content, and clearly communicate the value of our solutions—to decision-makers in healthcare as well as to our internal teams. You will work closely with product management, sales, and executive leadership, positioning Recare as a thought leader in AI and discharge management. Your work is crucial for our development into an AI-centric HealthTech company—with high content standards, creative freedom, and direct impact.
What Awaits You as Senior Product Marketing Manager – Vertical AI & Content Strategy (m/f/d):
- Impact instead of routine – You ensure our AI products are not only developed but also understood and used. You express the benefits of our solutions strategically, linguistically, and visually—for healthcare decision-makers as well as for our internal customer-facing teams.
- Creative freedom – You significantly develop our positioning in Vertical AI and serve as the central interface between product, sales, and brand.
- Flexibility – Whether home office or workation, you work remotely friendly and flexibly. Your life situation counts.
- Appreciation – You get your birthday off. And with your Edenred card, you decide how to use your benefits.
- Culture – Responsibility instead of hierarchy counts here. We work with trust, openness, and a shared commitment to impact.
In this role, as Senior Product Marketing Manager – Vertical AI & Content Strategy (m/f/d), you can make an impact and grow with us:
- You develop positioning and messaging for our Vertical AI product portfolio in close coordination with sales, product, and management.
- You are responsible for all strategic content related to our AI initiatives—from white papers and case studies to sales materials, videos, and landing pages.
- You accompany product launches with content that meets our target groups where they are and convinces them sustainably.
- You develop training formats and materials to make our customer-facing teams AI brand ambassadors.
- You are a sparring partner for brand, product, and sales—from idea to internal training.
- You analyze the market, competition, and customer feedback and transform insights into effective content and thought leadership.
Requirements
We present you as Senior Product Marketing Manager – Vertical AI & Content Strategy (m/f/d):
- At least 5 years of professional experience in product marketing, content marketing, or comparable roles—ideally in SaaS, HealthTech, or AI-driven environments.
- Experience in go-to-market support and the development of compelling content for complex products.
- Strong language skills: Native-level German, English at least C1.
- You can clearly and convincingly prepare complex technical topics for different audiences—in text, slides, or video.
- You think strategically but also enjoy working hands-on and independently.
- You understand the specifics of the healthcare market, ideally including regulatory frameworks.
- You enjoy working with different teams and are strong in communication at all levels.
Sounds exciting? We look forward to meeting you!
You can apply with either a resume or LinkedIn profile—in the form that suits you best.
Would you like to become part of our team?
Do you want to experience Recare?
"Do you and Recare match? Let's find out in a conversation. I look forward to meeting you soon."
Michael Tunin
Talent Acquisition Manager Recare
How to Apply
You can apply directly through the application link: Apply Now
Contact
If you have questions or want to get in touch, please contact Michael Tunin, Talent Acquisition Manager at Recare. You can reach him via email: [email protected]