Senior Product Marketing Manager

Posted on September 25, 2025 (about 2 hours ago)

Who we are?

Recare is one of the leading digital startups in the German healthcare sector, committed to rethinking healthcare with a platform for digital care coordination. We find and coordinate capacities so that healthcare actors have more time for their patients.

Within a short time, Recare has gathered more than 660 acute and rehabilitation clinics as well as over 17,000 other service providers on its digital platform. Renowned hospitals and clinic groups such as Vivantes, Sana Kliniken AG, München Klinik, Medical School Hannover, and University Hospital Essen are among Recare's customers and use the innovative Recare platform.

Job Description

About us:

As one of the leading German HealthTech companies, we are redesigning discharge management - technology-driven, patient-centered, and free of bureaucracy. In addition to our market-leading SaaS platform, we develop AI solutions that radically simplify processes in clinics and with aftercare providers, relieve professionals, and refocus on patients. Today, we connect two-thirds of all German hospitals with over 650 rehabilitation clinics and 25,000 nursing and homecare providers. With approximately 70 employees currently, we continue to grow - and seek people with a stance who want to improve the healthcare system with us.

About the position:

As Senior Product Marketing Manager (m/f/d), you shape how our AI products are perceived in the market - strategically, inspiringly, and clearly.

Your focus is on our growing Vertical-AI portfolio: You develop the central messaging strategy, create substantial content, and pinpoint the added value of our solutions - for decision-makers in healthcare as well as for our internal teams. You work closely with product management, sales, and management and position Recare as a thought leader in AI and discharge management. Your work is crucial for our development into an AI-centric HealthTech company - with a high level of substantive demand, creative freedom, and direct impact.

What to expect as Senior Product Marketing Manager (m/f/d):

Impact instead of routine - You ensure our AI products are not only developed but also understood and used. You strategically, linguistically, and visually articulate the benefits of our solutions for decision-makers in healthcare as well as for our internal customer-facing teams.
Creative freedom - You significantly shape our positioning in the Vertical AI sector and serve as the central interface between product, sales, and brand.
Flexibility - Whether home office or workation: You work remotely-friendly and flexibly. Your life reality counts.
Appreciation - You get a day off on your birthday. And with your Edenred card, you decide how to use benefits yourself.
Culture - Responsibility instead of hierarchy counts with us. We work with trust, openness, and a shared commitment to impact.

In this role, you can influence and grow:

You develop positioning and messaging for our Vertical-AI product portfolio in close coordination with sales, product, and management.
You are responsible for all strategic content around our AI initiatives - from whitepapers and case studies to sales materials and videos and landing pages.
You accompany product launches with content that meets our target groups where they are and convinces them sustainably.
You develop training formats and materials to make our customer-facing teams AI brand ambassadors.
You are a sparring partner for brand, product, and sales - from idea to internal training.
You analyze market, competition, and customer feedback and translate insights into effective content and thought leadership.

Requirements

How we envision you as Senior Product Marketing Manager (m/f/d):

At least 5 years of professional experience in product marketing, content marketing, or comparable roles - ideally in SaaS, HealthTech, or AI-driven environments.
Experience in go-to-market support and developing compelling content for complex products.
Strong language skills: German at native level, English at least C1.
You can clearly and convincingly prepare complex technical topics for various target groups - in text, slides, or video.
You think strategically but also like to work hands-on and independently.
You understand the specifics of the healthcare market, ideally including regulatory requirements.
You enjoy working with different teams and are communicative at all levels.

Interested? We look forward to meeting you!

Feel free to apply with your resume or LinkedIn profile in whichever form suits you.