Senior Product Marketing Manager

Posted on August 26, 2025 (about 3 hours ago)

Who we are?

Recare is one of the leading digital startups in the German healthcare sector, dedicated to rethinking healthcare with a platform for digital care coordination. We find, organize, and coordinate capacities so that healthcare providers have more time for their patients.

Within a short period, Recare has gathered more than 660 acute and rehab clinics as well as over 17,000 other service providers on its digital platform. Renowned hospitals and hospital groups such as Vivantes, Sana Kliniken AG, München Klinik, Medizinische Hochschule Hannover, and Universitätsklinikum Essen use the innovative Recare platform.

Job Description

About us:

As one of Germany's leading HealthTech companies, we are reshaping discharge management–technology-driven, patient-centered, and free from bureaucracy. Alongside our market-leading SaaS platform, we develop AI solutions that radically simplify processes in clinics and aftercare, relieve professionals, and refocus on patients. We currently network two-thirds of all German hospitals with over 650 rehab clinics and 25,000 nursing and homecare providers. With about 70 employees, we continue to grow and seek people with commitment who want to improve the healthcare system with us.

About the position:

As Senior Product Marketing Manager (m/f/d), you shape how our AI products are perceived on the market–strategically, inspiringly, and clearly.

Your focus is on our growing Vertical AI portfolio: You develop central messaging strategies, create substantive content, and articulate the benefits of our solutions precisely–for decision-makers in healthcare as well as for our internal teams. You work closely with product management, sales, and leadership to position Recare as a thought leader in AI and discharge management. Your work is critical for our development into an AI-centered HealthTech company–with high intellectual demand, creative freedom, and direct impact.

What to expect as Senior Product Marketing Manager (m/f/d):

Impact over routine – You ensure that our AI products are not only developed but also understood and used. You strategically, linguistically, and visually convey the benefits of our solutions to healthcare decision-makers as well as our internal customer-facing teams.
Creative freedom – You significantly develop our positioning in Vertical AI and are the central interface between product, sales, and brand.
Flexibility – You work remotely-friendly and flexibly, whether from home office or workation. Your life situation counts.
Appreciation – You get a day off on your birthday. And with your Edenred card, you decide how to use benefits.
Culture – Responsibility instead of hierarchy matters to us. We work with trust, openness, and a shared ambition for impact.

In this role, you can contribute and grow as Senior Product Marketing Manager (m/f/d):

You develop positioning and messaging for our Vertical AI product portfolio–in close coordination with sales, product, and management.
You are responsible for all strategic content around our AI initiatives–from white papers and case studies to sales materials, videos, and landing pages.
You accompany product launches with content that meets our target groups where they are and convinces them sustainably.
You develop training formats and materials to make our customer-facing teams AI brand ambassadors.
You are a sparring partner for brand, product, and sales–from idea to internal training.
You analyze market, competition, and customer feedback and translate insights into effective content and thought leadership.

Requirements

How we see you as Senior Product Marketing Manager (m/f/d):

At least 5 years of professional experience in product marketing, content marketing, or comparable roles–ideally in a SaaS, HealthTech, or AI-driven environment.
Experience in go-to-market support and developing compelling content for complex products.
Strong language skills: German at native level, English at least C1.
You can clearly and convincingly prepare complex technical topics for various target groups–in text, slides, or video.
You think strategically but also like hands-on work and are self-responsible.
You understand the specifics of the healthcare market, ideally including regulatory frameworks.
You enjoy working with different teams and are communicative at all levels.

Sounds exciting? We look forward to meeting you!

Apply with your CV or LinkedIn profile in the format that suits you best.