Senior Growth Marketing Manager (m/w/d)

Posted on August 26, 2025 (about 3 hours ago)

Who we are?

Recare is one of the leading digital startups in the German healthcare sector and is dedicated to rethinking healthcare with a platform for digital care coordination. We search, find, and coordinate capacities so that healthcare professionals have more time for their patients.

Within a short time, Recare has brought together more than 660 acute and rehabilitation clinics as well as over 17,000 other service providers on its digital platform. Renowned hospitals and hospital groups such as Vivantes, Sana Kliniken AG, Munich Clinic, Medical School Hanover, and University Hospital Essen are among Recare's customers and use the innovative Recare platform.

Job Description

About Recare

As one of the leading German HealthTech companies, we are reinventing discharge management – technology-driven, patient-centered, and free of bureaucracy. In addition to our market-leading SaaS platform, we develop AI solutions that radically simplify processes in clinics and with aftercare providers, relieve professionals, and refocus attention on patients. Today, we connect two-thirds of all German hospitals with over 650 rehabilitation clinics and 25,000 nursing and homecare providers. With around 70 employees, we continue to grow and seek people with commitment who want to improve the healthcare system with us.

Want a glimpse behind the scenes?

Discover what we're working on – here is the video for the Recare AI Summit:
Recare AI Summit Video

What you can expect as Senior Growth Marketing Manager (m/f/d):

Work with Purpose – Your campaigns make a real contribution to improving the healthcare system and help professionals perform their work more efficiently.
Growth with Responsibility – You take ownership of our demand generation, especially for our new AI products, and develop cross-channel strategies that create real impact.
Company Culture – We rely on flat hierarchies that promote high performance and strong team dynamics. We maintain a respectful, loyal, and appreciative working environment.
Freedom to Shape – As the first dedicated growth marketing role, you build our digital lead generation from scratch with room for creativity, testing, and scaling.
Flexible Work – Whether you want to pick up your child from daycare or go for a run during lunch, no problem. We offer 100% remote work, flexible working hours, and workation options.
Benefits – Edenred card, birthday leave day, remote office setup, and a collegial team with plenty of freedom to design.

Your responsibilities as Senior Growth Marketing Manager (m/f/d):

Building demand generation and marketing operations processes: Develop our growth marketing functions from scratch and build the appropriate processes, tools and campaigns, especially for our new AI products with a focus on measurable lead generation for hospitals and care facilities. You are responsible for the entire growth marketing tech stack from Salesforce Marketing Cloud to other tools.
Multi-channel lead generation: Proactively manage the campaign plan (webinars, mailings, paid campaigns, funnels, landing pages) for customer acquisition and expansion within our existing customers to enable our growth efforts.
Performance analytics and optimization: Design and implement data-driven experiments to continuously improve CPL, CAC, LTV and activation. You build meaningful reporting structures and regularly report performance and bottlenecks to the leadership team – with clear recommendations for next steps.
Cross-functional collaboration: Work closely with our sales and existing brand communication team to develop integrated campaigns for key customers in healthcare and perfect the handover from marketing to sales. Together with our growth operations, you ensure reliable data quality for new leads and existing customers.
Project management and collaboration with external service providers: Plan campaigns and manage external partners based on our company goals.

Requirements

Your profile as Senior Growth Marketing Manager (m/f/d):

At least 5 years of experience in digital B2B SaaS marketing with a focus on demand generation in scale-ups and high growth periods. Ideally experience in HealthTech or regulated markets with long sales cycles.
You work goal-oriented on SQLs, opportunities or pipeline contribution with different buying personas, test hypotheses, and feed learnings from campaigns back into the revenue organization.
You are data-driven, analytically strong, and methodically use performance data for funnel optimization.
Ideally, you have experience with marketing automation tools such as HubSpot or Salesforce Marketing Cloud.
You have a good eye for detail – from flawless campaign execution to the appropriate CTA.
Your communication – especially written – is clear, structured, and to the point.
You work independently, solution-oriented, and think projects through holistically – from briefing to evaluation.
You speak German at a very good level (C2) and communicate confidently in English.
Bonus: You have already worked with additional marketing tools, e.g. for funnels or landing pages.