Who we are?

Job Description

• Work with purpose – Your campaigns make a real contribution to improving the healthcare system and help professionals work more efficiently.
• Growth with responsibility – You take ownership of our demand generation, especially for our new AI products, and develop cross-channel strategies that create real impact.
• Company culture – We rely on flat hierarchies that promote high performance and strong team dynamics. We foster a culture of mutual respect, loyalty, and recognition.
• Freedom to shape – As the first dedicated growth marketing role, you build our digital lead generation from the ground up, with room for creativity, testing, and scaling.
• Flexible working – Whether you want to pick up your child from daycare or go for a run at lunchtime, no problem. We offer 100% remote work, flexible hours, and workation options.
• Benefits – Edenred card, birthday vacation day, remote office setup, and a collegial team with lots of room for design.

• Build our demand generation and marketing operations processes: Develop our growth marketing functions from scratch and build corresponding processes, tools, and campaigns especially for our new AI products focusing on measurable lead generation for hospitals and care facilities. You are responsible for the entire growth marketing tech stack from Salesforce Marketing Cloud to other tools.
• Multi-channel lead generation: Independent management of the campaign plan (webinars, mailings, paid campaigns, funnels, landing pages) for new customer acquisition and expansion within our existing customers to enable our growth efforts.
• Performance analytics and optimization: Design and implementation of data-driven experiments for continuous improvements in CPL, CAC, LTV, and activation. You build meaningful reporting structures and regularly report performance and bottlenecks to the leadership team – with clear recommendations for next steps.
• Cross-functional collaboration: You work closely with our sales and existing brand communication team to develop integrated campaigns for key healthcare customers and perfect the handover from marketing to sales. Together with our growth operations, you ensure reliable data quality for new leads and existing customers.
• Project management and collaboration with external service providers: Plan campaigns and manage external partners based on our company goals.

Requirements

• At least 5 years of experience in digital B2B SaaS marketing with a focus on demand generation in scale-ups and high growth periods. Ideally experience in HealthTech or regulated markets with long sales cycles.
• You work goal-oriented on SQLs, opportunities, or pipeline contribution with different buying personas, test hypotheses, and feed learnings from campaigns back into the revenue organization.
• You are data-driven, analytically strong, and use performance data methodically for funnel optimization.
• Ideally, you have experience with marketing automation tools like HubSpot or Salesforce Marketing Cloud.
• You have a good eye for detail – from flawless campaign execution to appropriate CTAs.
• Your communication – especially written – is clear, structured, and to the point.
• You work independently, solution-oriented, and think projects through holistically – from briefing to evaluation.
• You speak German at a very good level (C2) and communicate confidently in English.
• Bonus: You have already worked with additional marketing tools, e.g., for funnels or landing pages.