Senior Customer Marketing Manager (m/f/d)
Posted on February 21, 2026 (3 months ago)
This job post is archived - the company is no longer hiring for this position.
Check out other job posts of this company here!Who we are?
Recare is one of the leading digital startups in the German healthcare sector. Our mission is to rethink care coordination with a platform for digital care coordination. We find, match and coordinate capacities so healthcare professionals have more time for their patients.
In a short time, Recare has brought together more than 660 acute and rehab clinics and over 17,000 additional providers on its digital platform. Renowned hospitals and hospital groups such as Vivantes, Sana Kliniken AG, München Klinik, Hannover Medical School and University Hospital Essen are among Recare's customers and use the innovative Recare platform.
Job description
About us: As one of Germany's leading HealthTech companies, we are redesigning discharge management — technology-driven, patient-centered and free of bureaucracy. In addition to our market-leading SaaS platform, we develop AI solutions that radically simplify processes in hospitals and for post-acute care providers, relieve staff and refocus attention on patients. We currently connect two thirds of all German hospitals with over 650 rehab clinics and 25,000 care and homecare providers. With around 100 employees, we are growing and looking for people who want to improve the healthcare system with us.
The Senior Customer Marketing Manager will own the customer marketing strategy for hospitals and post-acute care providers across the entire customer lifecycle (onboarding, adoption, retention, expansion). You will plan and run upsell and cross-sell campaigns for existing B2B customers, build and evolve retention programs, and create a customer advocacy program that activates customers as advocates, multipliers and co-creators through marketing, community and co-building formats. You will work closely with Customer Success and Sales to identify customer maturity and potential and to develop stakeholder-specific value propositions. You will also analyze usage, retention and expansion data for continuous optimization.
What you can expect at Recare:
- Work with purpose — your work will have real impact on patients and healthcare professionals.
- Company culture — flat hierarchies, high performance, strong team dynamics and mutual respect.
- Flexibility — remote-friendly company with the option to work remotely across Germany and to take workations after agreement.
- Edenred card for personal use.
- Focus on employee satisfaction and development.
- Day off on your birthday.
Requirements
We imagine you as our Senior Customer Marketing Manager:
- Completed degree in marketing, communications, business administration, health management or comparable training.
- 6–8 years of professional experience in B2B marketing or customer marketing, alternatively customer success or product marketing, ideally in health-tech, pharma-tech or SaaS.
- Experience working with existing customers and complex B2B accounts (preferably hospitals, care facilities, networks).
- Ideally experience in the hospital or care environment and a basic understanding of regulatory and organizational frameworks in healthcare.
- Proven experience building or executing upsell and expansion initiatives, retention programs and customer advocacy formats (e.g. references, case studies, webinars, customer events).
- Experience collaborating with Sales and Customer Success teams and enabling internal stakeholders.
- Confident use of CRM and marketing tools (e.g. Salesforce or similar) and analysis of usage and campaign data.
- Native-level German and fluent English.
How to apply
You can apply directly via our application portal: https://careers.recaresolutions.com/o/senior-customer-marketing-manager-mwd/c/new
Please submit your CV and a short motivation letter there.
Contact
If you have questions, you can contact Michael Tunin, Talent Acquisition Manager at Recare: [email protected]