Creative Content & Social Media Strategist / Storyteller (m/w/d)
Posted on January 22, 2026 (about 1 hour ago)
Creative Content & Social Media Strategist / Storyteller (m/w/d)
You transform our course content into engaging, entertaining formats that excite audiences, convey knowledge and have viral potential—primarily for social media and paid ads. As a hands-on creator and storyteller you are the link between marketing and the content team, ensuring our content is emotional, easy to understand and relevant for different target groups.
Your tasks
- Develop and implement creative social media strategies for paid and organic content
- Translate our course content into entertaining, easy-to-understand formats (e.g., Reels, Shorts, Carousels, Memes, edutainment videos)
- Develop recurring social formats (e.g., “Knowledge Snacks”, “Behind the Course”, “Myths vs. Facts”)
- Hands-on production: independently create videos—concept, filming, editing, music, storyline, subtitles
- Contribute to larger campaigns and storytelling concepts (e.g., paid social, PR, and prospectively moving image/TV)
- Work closely with marketing and the content team to ensure a consistent brand message
- Active community interaction: identify topics that move people, respond to trends and engage the community in dialogue
- Continuously analyze and optimize content based on performance data (engagement, watch time, CTR)
- Support the conception and A/B testing of paid social campaigns
Your profile
- Strong sense for storytelling, dramaturgy and target audiences
- Creative, empathetic and willing to experiment
- Very good understanding of social media mechanics (especially Instagram, TikTok, YouTube)
- Experience in content creation, social media, creative production or similar roles (agency or startup experience is an advantage)
- Hands-on mentality: you can produce videos yourself—from the idea to the final edit
- An eye for aesthetics, brand perception and emotion
- Creativity combined with executional strength—you not only have ideas but also bring them to life
- Independent working style and the ability to take responsibility for creative topics
- Very good German (C2) and English skills
Why us?
- Creative impact: you actively shape our content, formats and campaigns and see directly how your ideas drive reach, engagement and brand perception
- Meaningful work with social value for families seeking advice
- Our professional studio in Hamburg is available to you: fully equipped for video, photo and content production—perfect for social media, ads or creative campaigns
- High share of remote work with the option to use our co-working spaces and the studio for creative projects
- A committed, creative team with flat hierarchies
- High creative freedom and room for your own ideas
About us
Pflege ABC is a leading platform for digital care education and services for families seeking advice. We develop high-quality, video-based courses and digital offerings to support relatives in caregiving situations. We use data not only to measure our impact but also to further develop our offerings in order to reach even more people who need our help.
Your application!
We appreciate your interest in Demo GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at [email protected].
How to apply
Please click on the "Apply for this job" link on the job page to open the application form. Fill in the required fields and attach your documents. Use the "Send application" button to submit. If you experience problems uploading documents, contact [email protected]. The application form includes mandatory fields marked with an asterisk (*).