Ours Privacy is a healthcare privacy platform that provides a HIPAA-compliant customer data platform (CDP) designed specifically for healthcare marketers. The platform enables high-performing ads and deep analytics while ensuring patient privacy and compliance. Ours Privacy strips, obfuscates, and secures sensitive data, making it possible to leverage best-in-class marketing tools like Google Tag Manager, GA4, Google Ads, and Meta without compromising compliance or security.

The company was built by healthcare marketers to meet the unique compliance and performance needs in healthcare marketing. Ours Privacy supports healthcare organizations including national telehealth companies, health systems, digital health companies, and medical brands, aiming to balance growth and patient privacy effectively. The platform helps healthcare marketers navigate complex regulations such as HIPAA and state privacy laws, avoiding legal risks from hidden trackers and non-compliant tools.

Ours Privacy emphasizes compliance with signed Business Associate Agreements (BAAs), SOC 2 Type II certification, and hosting in the USA with no AI data processing to ensure security. Features include removal of third-party pixels, de-identifying and monitoring events with Protected Health Information (PHI), control over data sent to integrations, and advanced performance marketing capabilities like synthetic data toggling, advanced identity stitching, custom domains, and multi-touch attribution.

The team behind Ours Privacy consists of experts in healthcare, marketing technology, and security. They provide dedicated support, onboarding, and collaboration to help clients implement privacy-first marketing strategies. The company culture emphasizes ease of use, quick implementation, and empowering marketing teams to run compliant campaigns autonomously.