Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Position Title: Director, Product Marketing, Mailchimp

Reports to: Vice President, Product Marketing

Organization: GBSB Global Business Solutions Group

Location: Mountain View, CA; San Diego, CA; or Atlanta, GA

Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our four leading brands 640 Turbo Tax, Credit Karma, QuickBooks, and Mailchimp 640 Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.

Overview

Reporting to the VP, Product Marketing, this executive will be responsible for Intuits Mailchimp segment, and is accountable for key declared growth initiatives for FY26, including:

This executive will be responsible for identification of the right segments to target, develop and deploy winning value propositions, drive differentiation in our experiences and capabilities, while ensuring we have a durable approach to growth.

We are looking for a passionate candidate to lead this high growth business within our Small and Mid-Sized organization: someone who is comfortable working within the business and across disciplines and teams, and able to flex between the big picture and sweating the details. Were looking for someone who is smart, humble, curious, a great people leader and of course, completely customer-obsessed.

Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp

Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy

Develop the segmentation and positioning strategy, and enable GTM readiness

Identify and unlock new opportunities for growth: customer segments, product experiences, and business models

Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization

Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth

Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences

Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future

Serve on the US Marketing extended leadership team

Deep product marketing craft expertise: End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies

Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business

Expertise in digital marketing solutions related to marketing automation and email marketing platforms

Domain expertise in SaaS, fintech, financial services preferred

Demonstrated track record of driving transformation with winning outcomes

Experience leading people managers (minimum 2nd line management experience)

Demonstrable comfort and agility with leveraging data to create winning outcomes

Proven success in partnering, influencing, and collaborating internally and externally

Proven ability to hire and grow world-class marketing professionals