App Marketing Manager (m/f/x, Full-time)
Posted on January 21, 2026 (about 7 hours ago)
App Marketing Manager (m/f/x, Full-time)
couch:now is an innovative mental health platform offering scalable psychological support for issues such as loneliness, exhaustion/stress/burnout, relationship topics, and more. Hundreds of video episodes by renowned psychologists and therapists are available to users and are tailored to individual needs using smart AI. Effectiveness is scientifically proven.
Our vision: Everyone has a fundamental right to mental health.
Responsibilities
As an App Marketing Manager at couch:now you will develop and implement marketing activities focused on the app. Your work will be data- and performance-driven to continuously improve strategy and output.
- Design and implementation of all app marketing measures
- Data- and performance-driven planning and execution of marketing activities
- Measure the effectiveness of marketing measures and KPIs to continuously improve strategy and output
- Participate in company-wide strategy planning and expand thinking about the role of marketing in achieving our growth goals
- Control marketing budgets and resources; manage external vendors and agencies
Qualifications
The ideal candidate combines app marketing experience with strong communication and project management skills, and an affinity for health topics.
- At least 2 years of experience marketing apps
- Bachelor's degree or equivalent experience in marketing
- Experience in multi-channel marketing
- Excellent written and verbal communication skills
- Strong multitasking and project management skills
- Affinity for health topics
What we offer
We offer a high degree of responsibility, a flat hierarchy, and the chance to actively shape couch:now's growth.
- High level of personal responsibility within flat hierarchies
- Active participation in couch:now's growth story
- Work in a highly motivated team with a lot of fun at work
- Openness and courage for new approaches and ideas in marketing
- Professional work framed by a passionate vision to improve mental health
How we work and live in the couch:now team
Our team values guide daily work and collaboration.
- Every opinion matters
- We (almost) always find a solution
- Everyone takes responsibility
- People are at the center
- We aim to make a big impact
- Personal growth is essential
- We make mistakes and can learn from each other
- Freedom in thinking and acting fosters creativity
- We give clear feedback and appreciation
- We want to contribute each day to a better life
How to apply
Please send your application including your salary expectation and earliest possible starting date to the email address below.