What To Expect
At Caspar Health, we shape the future of healthcare – digital, location-independent, human-centered.
As a market leader in digital rehabilitation aftercare, we want to rethink prevention and recovery – and you shape this journey with us.
In this role, you take full responsibility for our campaign strategy: from idea to implementation, from target group addressing to KPIs.
We are looking for a person who is eager to take action and manage, who inspires and grows with us.
Your Challenges
- You develop and are responsible for the entire B2C marketing strategy for patients of the Caspar Clinic – data-driven, creative, cross-channel
- You are responsible for target group addressing, bringing our brand to an emotional point
- You think in funnels, not in formats – and optimize our customer journey from awareness to retention
- You design and manage campaigns on relevant channels and either implement them yourself or with our expert team
- You test, scale and adjust – OKRs, A/B tests and attribution are not foreign words for you but everyday routine
Your Profile
- 5–7 years of experience in strategic B2C marketing, ideally in a digital or HealthTech context
- You have measurable success in the conception and implementation of B2C campaigns
- You think creatively AND analytically, can create texts in various content formats yourself – you are confident in handling KPIs such as CAC, LTV & Conversion Rates
- Familiar with tools such as Hubspot, SalesForce, Jira, GA4, and campaign managers from Meta & LinkedIn
- You have already been involved in design processes for graphics, in the form of briefings or using Canva, Adobe or InDesign
- You communicate confidently – in German (native speaker level) and preferably also in English
- You want to take responsibility – not only for marketing but for real impact
Why Caspar Health?
- Remote-first with flexible working hours – office optional in Berlin Mitte or 90 days a year outside Germany
- We support you with a monthly home office allowance and a meal subsidy on top
- Enough time to recover – with 30 days of vacation per year
- Budget for further training, conferences & coaching, fitting your potential and development opportunities
- High own responsibility & decision-making freedom: no micromanagement – we hire experts who know what they are doing #MakeAnImpact!
- Real collaboration: no silos, no vanity – we all share the same vision #ValueFocus!
- Access to all Caspar offers in the field of mental & physical health #HealthyTogether!
- And yes – all snack wishes that the heart desires, joint sports sessions, an endless drink fridge & a good dose of humor are also included
What makes us as a team
- We live diversity – diversity is not just a signpost for us but everyday life
- Feedback is not a tool but part of our culture
- We believe that technology only makes sense if it helps people
- Our drive is purpose – but our claim is professionalism
Interested in rethinking health?
Then we look forward to hearing from you!
Apply now and become part of Caspar Health. Together we make a difference.
Your contact
Your contact is Hannah Christiani, Talent Acquisition Specialist.
We are also interested in your earliest possible starting date and your salary expectations. If you have further questions, please contact
[email protected]. We will get back to you as soon as possible.
Our product CASPAR Health is used in the environment of medical facilities, patients, doctors and therapists. Our daily work involves handling (sensitive) personal data (eg health data). Therefore, we demand a high commitment from our employees to protect personal data in order to best protect the rights of the affected persons.
Diversity and Inclusion
At Caspar Health we are committed to providing a friendly, safe and welcoming environment for all Casparians, regardless of gender, gender identity and expression, sexual orientation, disabilities of all kinds, physical appearance, social background, age or religion (or lack thereof).
Your experience and motivation are our priorities when applying. You decide which additional information you want to disclose (picture, marital status, religion, gender, nationality, etc.). We appreciate and treat all applications equally.
Privacy Notice
Please apply exclusively via our application link, as only then can we guarantee the protection of your data. You can find our privacy policy here.
About Us
Caspar Health is a digital rehabilitation clinic with a vision to provide patients with access to the most effective rehabilitation treatment at any time, any place.
Medical facilities use Caspar Health to conduct therapy measures online with their patients during their hospital stay and after discharge. The combination of learning technology with in-depth medical knowledge ensures that the therapy goal is achieved in a sustainable manner.
The services are covered by numerous pension insurance companies in the areas of rehabilitation, prevention and aftercare.