Senior Content Manager B2B Marketing (x/f/m)
Posted on January 23, 2026 (10 minutes ago)
Senior Content Manager B2B Marketing (x/f/m)
Unlimited Contract — Berlin — Marketing
About Doctolib
We are a B Corp company committed to building the healthcare system we all dream of.
More than 2,900 Doctolib employees across France, Germany, Italy and the Netherlands help improve the daily lives of care teams with a new generation of technologies and services.
At the same time, Doctolib supports over 90 million patients in managing their health and accessing high-quality healthcare quickly and easily.
Job description
We are looking for a Senior Content Manager B2B Marketing to join our growing team in Berlin. You will drive our ambitious growth goals with strategic thinking, creative storytelling and data-driven approaches. You will develop multichannel content strategies from initial concept to measurable performance and work closely with cross-functional teams to bring Doctolib’s mission to life across all touchpoints.
Your responsibilities
- Content strategy for B2B prospect marketing: Develop multichannel content strategy for our B2B marketing to achieve growth targets, from audience definition to channel selection. Design strategic content frameworks for digital and print touchpoints (healthcare media, social media, flyers, ebooks, whitepapers, newsletters, website, webinars) and oversee execution. Create high-quality marketing materials for print and digital (concept & copy) tailored to medical specialties, target audiences and all stages of the buyer journey. Ensure consistent tone of voice, structure and messaging across formats. Establish efficient publishing workflows and leverage AI tools in daily work.
- Tracking, performance & optimization: Build tracking and performance setups for content activities and define relevant KPIs. Work with common performance tools (analytics, marketing automation, etc.) and analyze data systematically. Conduct content audits, identify optimization opportunities based on performance data and implement improvements independently.
- Stakeholder management: Collaborate closely with Sales, Marketing, PR and Customer Experience. Coordinate internal design teams, freelancers and external agencies. Align with internal and external stakeholders.
Your profile
You are encouraged to apply even if you don’t meet every requirement — we value potential and motivation.
- Degree in Business Administration, Marketing, Communications or a related field, or equivalent qualification
- At least four years of practical experience in B2B or B2C marketing
- Ability to develop and implement B2B marketing strategies
- Experience managing multiple projects in parallel
- Comfortable with WordPress and marketing automation tools
- Data-driven decision making using analytics tools (Google Analytics, social media, email metrics)
- German: C2, English: C1
Nice-to-have:
- Experience in a scale-up
- Experience in SaaS/tech companies
- Strong project management experience
- Knowledge of the German healthcare system
- Familiarity with design tools: WordPress, Canva, Figma, Braze
What we offer
- Company health insurance with attractive additional benefits
- 28 vacation days + 1 extra day for each full year of employment (max. 30 days)
- The possibility to work up to 10 days per year from abroad
- Doctolib Parent Care program with additional parental leave (1 month) and more
- Free mental health and coaching sessions via an external partner
- A sponsored Germany public transport ticket for employees working from the office or hybrid
- Healthy snacks, regular breakfast buffet and meal vouchers
- Subsidised sports offer via Urban Sports Club
- Support for caregivers and employees with disabilities including flexible working hours, additional medical leave and psychological support
Interview process
- Interview with your Business Recruiter
- Interview with the Head of Content & Brand B2B
- Case study with the Head of Content & Brand B2B and a peer
- Final interview with the B2B Marketing Director
- At least one reference check
Job details
- Permanent contract
- Full-time or part-time (80%)
- Workplace: Berlin
- Start: as soon as possible
- Hybrid: 2 days remote per week
Doctolib evaluates applications solely on the basis of qualifications and motivation and does not tolerate discrimination. Applicants may omit personal data such as photos or age to promote equal opportunities. Please let us know any adjustments we can make to support your application process.
How to apply
Please apply by clicking the "Apply" button on the job page: https://careers.doctolib.com/job/?gh_jid=7536197003. Submit your CV and any supporting documents requested in the application form.
Questions and data protection
If you have questions or wish to exercise your data protection rights, contact hr.dataprivacy(at)doctolib.com. Details on data processing are available in Doctolib's privacy policy referenced on the job page.