About PINK
PINK! is a medically led online platform dedicated to supporting women with breast cancer. It aims to provide understandable, individualized, and guideline-compliant information to breast cancer patients to help them regain control over their situation and life.
Mission and Team
PINK! was founded by Prof. Dr. Pia Wülfing, a gynecologist specializing in breast cancer with over 20 years of clinical experience. The initiative started during the COVID-19 pandemic to offer reliable information and support to patients, developed through extensive collaboration with experts and stakeholders.
The team has grown to 27 professionals from diverse fields such as medicine, science, marketing, regulatory affairs, and software development. PINK! offers a range of services including the PINK! Coach app, PINK! Leben online course, and digital congresses to empower and support breast cancer patients.