PINK! is a physician-led digital platform that provides evidence-based guidance and psychosocial support for people affected by breast cancer. The mission is to deliver medically sound, guideline-aligned digital therapy and reliable information so patients and their families receive expert support at every stage of diagnosis, treatment and aftercare.

Key offerings include the PINK! Coach mobile app (registered as a DiGA) which guides users through therapy with tailored exercises, education and short daily practices; PINK! Leben, an online psycho-oncology course to reduce psychological burden; expert webinars (“Frag doch mal PINK!”) and a comprehensive information hub on breast cancer topics. All content is developed with medical experts, delivered ad-free and with high data-security standards.

More than 17,000 women have used the PINK! Coach app and the platform also organizes events, congresses and collaborations with clinical partners to support patient education and research.

PINK! was founded by Prof. Dr. Pia Wülfing, a gynecologist and breast cancer specialist with extensive clinical and research experience. For questions and support: [email protected] or +49 40 468 9808 63 (Mon–Fri 09:00–15:00). Job openings and career information are listed on the website.