PINK! is a medically-led online platform dedicated to women with breast cancer. The mission of PINK! is to help patients regain control over their situation and life by providing clear, individualized, and guideline-compliant information about their diagnosis. Founded by Prof. Dr. Pia Wülfing, a gynecologist with over 20 years of specialization in breast cancer, PINK! offers a comprehensive support system through digital tools like the PINK! Coach app, educational courses, and interactive webinars.

PINK! was established during the COVID-19 pandemic, born from the founder's clinical experience and patient needs for reliable, comprehensible information beyond clinical consultations. The team has grown to 26 members from diverse backgrounds, including medicine, science, marketing, regulatory affairs, and software development. PINK! is committed to being competent, compassionate, ad-free, data secure, scientifically sound, and independent of pharmaceutical industry influences. The platform offers digital health applications that support patients throughout therapy and aftercare.