Site Merchandising Manager

Who We’re Looking For

What You’ll Do

• Own site merchandising execution across homepage, category, and product pages—keeping promotional placements accurate, content fresh, and the customer experience high-performing.
• Lead on-site execution for new product launches end-to-end: coordinate page creation, asset placement, promotional messaging, and launch-day readiness with New Product Launch, Brand, and Design teams.
• Manage the e-commerce intake queue—triage ad hoc requests, coordinate with stakeholders, support prioritization of larger site enhancements, and maintain clear timelines and status visibility.
• Create, test, deploy, and monitor promo codes across campaigns; ensure correct implementation at checkout and troubleshoot issues with Engineering.
• Lead QA and UAT for all site updates, launches, and feature releases—develop testing checklists, document bugs, and validate functionality across desktop, mobile, and key customer flows.
• Partner with Product and Engineering on new site features, representing marketing execution needs, supporting post-launch validation, and contributing to onsite discoverability and SEO/AEO improvements.

Qualifications & Fit

• 3–5+ years of experience in e-commerce, digital marketing, growth operations, or site management, preferably in DTC or direct-to-patient environments.
• Hands-on experience managing site updates within a CMS or e-commerce platform and owning QA or UAT processes for customer-facing launches.
• Exceptionally organized—able to manage multiple concurrent launches, track moving pieces across teams, and keep stakeholders aligned.
• Comfortable working cross-functionally with Product and Engineering and translating execution needs into clear requirements.
• Analytical mindset and experience interpreting e-commerce metrics (conversion rate, AOV, engagement, merchandising performance) to recommend improvements.

Additional Information