Overview

What You’ll Do

• Own and scale Wisp’s influencer and creator strategy across organic, paid, affiliate, and gifting programs.
• Build and manage a high-performing network of creators and brand ambassadors aligned with Wisp’s voice and clinical credibility.
• Lead a cross-channel UGC strategy, ensuring content is optimized across social, paid media, web, and lifecycle marketing.
• Partner with Growth to adapt creator content into high-performing paid assets, while managing budget and tracking ROI.
• Manage and develop a small team, while partnering with Legal and Medical to ensure all content is accurate and compliant.

This Role Could Be A Good Fit For You

• You have 8–10+ years of experience in influencer marketing, creator partnerships, or brand marketing in a high-growth environment.
• You have experience building and scaling multi-channel creator or UGC programs that drive both brand and performance outcomes.
• You have a deep understanding of social platforms (TikTok, Instagram, YouTube, Reddit, LinkedIn) and what makes content perform.
• You are a strong people manager with experience leading direct reports and external partners or contractors.
• You are both strategic and hands-on—comfortable setting vision while also writing briefs, scripts, and guiding execution.

Other Information