WHOOP
WHOOP — Unlocking human performance
WHOOP builds wearable technology and subscription-based software that provides 24/7 physiological monitoring, personalized coaching, and research-backed insights to help people sleep better, train smarter, and extend their Healthspan. The company combines hardware, data science, and clinical research to turn continuous biometric data into action-oriented recommendations for members, from everyday users to elite athletes.
What we offer
WHOOP sells a wearable device paired with membership tiers (One, Peak, Life) that deliver sleep, strain, recovery, heart health, and hormonal insights. Key features include:
- Continuous heart-rate and sensor data collection
- Personalized coaching and habit guidance
- Clinical-grade features such as ECG and blood pressure insights (region and age restrictions apply)
- Membership model with trials, family plans, and upgrades
Headquartered in Boston, MA and founded in 2012, WHOOP is a privately held company that partners with elite teams and athletes and emphasizes rigorous research and high standards in product development.