Senior Manager, Client Marketing
Posted on September 24, 2025 (about 3 hours ago)
Company Overview
Twin Health empowers people to improve and prevent chronic metabolic diseases like type 2 diabetes and obesity using AI Digital Twin technology focused on metabolic health. Their platform builds a dynamic model of each individual's metabolism using data from CGMs, smartwatches and meal logs, guiding members to healthier lives through dedicated clinical care teams.
Twin Health has been recognized for innovation and culture, with accolades including Innovator of the Year by EHIR and a place in CB Insights' Digital Health 150. The company is well-funded and rapidly scaling across the US and globally.
Opportunity
Twin Health is seeking a Senior Manager, Client Marketing to drive member registration, activation, and business growth for health plan clients. This role entails developing and executing multi-channel marketing programs across plan-owned and employer-facing channels, while contributing to strategy and building scalable marketing programs.
Responsibilities
- Develop client marketing strategies for engagement through plan-owned and employer-facing channels.
- Execute marketing campaigns across email, direct mail, SMS, webinars, events, newsletters, and referral programs.
- Serve as the main marketing contact for clients and support onboarding for new launches.
- Support marketing playbook development and manage scalable campaign processes.
- Track and analyze campaign performance for optimization.
- Collaborate with Data Engineering and Clinical Ops to ensure data accuracy and compliance.
Qualifications
- 5–7 years experience in B2B2C marketing with at least 3 years in health plans.
- Proven track record in managing cross-channel campaigns in complex client ecosystems.
- Strong organizational and project management skills.
- Skilled in client communication and campaign enablement.
- Analytical mindset with ability to interpret performance data.
- Familiarity with Salesforce, Lightdash, and marketing/data tools preferred.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, high-growth, mission-driven environment.
How to Apply
Apply for the job via the application form on the website. The form requires fields such as first name, last name, email, phone number, resume/CV, and optional cover letter. The application process includes voluntarily completing self-identification surveys and other compliance forms as indicated. Submit the application through the website's provided form.