B2B Marketing & Automation Lead – GenAI & Growth (f/m/d)

Posted on May 27, 2025 (3 months ago)

This job post is archived - the company is no longer hiring for this position.

Check out other job posts of this company here!

Let's win together

As a B2B Marketing & Automation Lead – GenAI & Growth (f/m/d), you will take full ownership of our B2B marketing setup and bring it into the GenAI & agentic era. Your mission: modernize how we attract, qualify, and convert B2B leads. You’ll build a lean, high-performing MarTech stack that automates manual work and uses AI to create, test, and scale content efficiently. Working closely with the founders, sales, product, and leadership, you will play a pivotal role in driving scalable growth and revenue impact.

Your Role with us

AI-Powered Growth Hacking
Design and implement creative, data-driven growth strategies tailored for B2B lead generation. Use cutting-edge AI tools to drive scalable experimentation.
Sales Funnel Automation
Create automated workflows that score, segment, and nurture leads across the buyer journey – driving personalized conversion at scale.
Tool Stack Ownership
Take full ownership to identify, evaluate, and integrate best-in-class tools into a seamless ecosystem – CRM, outbound automation, landing pages, enrichment, and analytics included.
AI-Enabled Content Coordination
Be efficient and don’t write content yourself from scratch – instead, you orchestrate an AI-based content agent (trained on our messaging) to produce high-quality material at scale. You own prompt architecture, content flows, and quality assurance.
Analytics & Optimization
Monitor key funnel metrics (e.g. CPL, conversion rate, lead velocity, drop-off). Run rapid experiments and continuously optimize for performance.

What you bring to the table

Must-Have

Proven B2B marketing experience, ideally in fast-paced SaaS environments.
Strong growth hacker mindset – you think in systems, not channels.
Hands-on experience with HubSpot, Clay, PhantomBuster, Zapier / Make / n8n, Webflow.
Advanced use of AI tools (e.g. ChatGPT, Jasper, Writer) for content generation – including multimodal (text & image) experience.
Ability to independently set up workflows across tools without developer support.
Excellent written and spoken English & German.
Structured, self-driven, and results-oriented work style.

Nice-to-Have

Experience in pharma or healthcare industries.
Understanding of AI content workflows and prompt engineering.
Familiarity with sales enablement and SDR tooling.
Technical fluency in APIs, data flows, and webhook logic.

What we bring to the table

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient – so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers. We so offer novel data monitors and consulting services that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine reality. Finally!

You want more? There are a bunch of things that Temedica offers its employees – and we’re talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there’s much more that we do to support our Temedicans, for example:

150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options. Whether it's internet at home, a BahnCard or public transport, kindergarten subsidy, paid time-off, or even your dream workation, the choice is yours to make. And yes, we've also got your back for the long run. Our company pension scheme offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits. Mix and match these benefits to create a personalized package that suits your preferences and enhances your work-life balance!
Hybrid-work policy: Our hybrid-work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here – cool?
Company off-sites and kick-offs: These events allow you to knowledge-share and gather a better understanding of how to successfully reach our goals. Let us tell you, the food during these events is also worth a shot!

We are happy to tell you more about our benefits and way of working at Temedica in a first call!