SOND builds consumer sleep wearables designed to improve real sleep — not just track it. The company’s flagship product, Dreambuds, is a sleep-focused wearable developed by engineers with experience from MIT, Bose, and Google. SOND’s mission is to enable better sleep through advanced, productized sleep technology and to make restorative sleep accessible to everyday users.

Dreambuds combines research-grade engineering with consumer design to actively improve sleep. SOND is pre-ordering the Dreambuds product (early access and Kickstarter pre-orders have been promoted) and highlights an advisory team and founders with decades of sleep engineering experience. The company shares updates via social channels and a press kit, and invites supporters to join its mailing list for launch information and early access discounts.