SelfBack is a digital health company focused on helping people manage and take care of their lower back pain. The company has developed an app in collaboration with some of the world's leading researchers, offering effective tools and a self-management plan for back pain. Their mission is to make self-management straightforward, effective, and motivational, enabling users to take control of their health journey with confidence.

SelfBack is designed to be a digital companion promoting self-management by providing expert-approved recommendations and personalized exercise plans that fit into daily routines. The app encourages users to track their activities, stay motivated, and develop good habits for healthier backs. The approach is grounded in solid scientific evidence and global expert guidance to deliver trustworthy health support.

The company also emphasizes convenience and flexibility to ensure users can integrate self-care practices into their everyday life easily. With a focus on education, motivation, and simplicity, SelfBack aims to empower people suffering from back pain to achieve a better quality of life.