SelfBack builds a clinically informed mobile app that helps people manage and reduce low back pain through guided self-management. The app was developed with leading international researchers and combines evidence-based exercises, education, motivational tools and progress tracking to support long-term recovery.

SelfBack is designed for patients, clinicians and health providers. It is delivered via partner clinics and healthcare providers where users book an appointment, register, complete a questionnaire and start a personalized program.

SelfBack follows scientific recommendations for low back pain treatment and is among the first apps recommended by the Danish Medicines Agency and listed on sundhed.dk. The product emphasizes validated approaches and ongoing research collaboration.

Key features include a personalized self-management plan, exercise routines, articles and resources, reminders and simple progress tracking to encourage adherence and build healthy routines.