Events Marketing Manager
Posted on January 21, 2026 (about 4 hours ago)
Events Marketing Manager
Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market. Come help us bring modern software to modern science.
Role Overview
We are seeking an experienced and strategic Events Marketing Manager to join our Demand Generation team and help drive pipeline growth, customer engagement, and brand awareness across North America. You will report to the Head of Demand Generation, AMER, and take ownership of strategy, planning, and execution for all third-party events including industry conferences, partner events, and trade shows. You will also support field-led and customer-facing events such as executive forums, user groups, and customer summits as needed.
Responsibilities
- Develop and execute an annual event strategy and roadmap across third-party conferences, partner events, and trade shows in alignment with marketing and sales priorities.
- Collaborate closely with sales, SDRs, product marketing, brand, and creative teams to align event goals, messaging, and deliverables.
- Own end-to-end event management from sponsorship evaluation and contract negotiation to logistics, booth design, lead management, and post-event follow-up.
- Evaluate and recommend new event opportunities to expand presence in key markets and verticals.
- Support field and customer events, including user groups, customer summits, and regional roadshows.
- Manage vendor relationships and negotiate cost-effective contracts to maximize ROI while maintaining brand quality.
- Define, track, and report key event KPIs such as leads generated, MQLs/SQLs, pipeline impact, and ROI, using insights to optimize future programs.
- Drive continuous improvement through data-driven analysis, stakeholder feedback, and best practice sharing across teams.
Qualifications
- 5+ years of experience in event marketing and/or field marketing, preferably in B2B or SaaS environments.
- Proven success managing third-party events, including trade shows, conferences, and partner events, from strategy through execution.
- Strong project management skills with the ability to handle multiple events simultaneously while maintaining attention to detail and deadlines.
- Experience with vendor management, contract negotiation, and budget oversight.
- Familiarity with marketing automation and CRM systems such as Salesforce, HubSpot, or Marketo.
- Excellent communication and collaboration skills, comfortable working cross-functionally across time zones.
- Data-driven mindset with experience measuring event performance and leveraging insights to drive improvement.
- Experience applying AI to optimize event performance, identify trends, and improve targeting and engagement strategies.
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to shifting priorities.
Nice to Have
- Experience supporting customer or field marketing events (e.g., roadshows, executive roundtables, user conferences).
- Experience using AI or automation tools within event marketing for audience targeting, personalization, or post-event analytics.
- Background in partner or ecosystem marketing.
How We Work
We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site three days per week (Monday, Tuesday, and Thursday).
Salary Range
Benchling takes a market-based approach to pay. The base salary range for this role is $123,000 to $166,750. Final starting pay will be determined based on skills, experience, qualifications, interview performance, and work location.
Total Compensation and Benefits
- Competitive total rewards package
- Range of medical, dental, and vision plans for employees and their dependents
- Fertility healthcare and family-forming benefits
- Four months of fully paid parental leave
- 401(k) plus employer match
- Commuter benefits for in-office employees and a home office setup stipend for remote employees
- Mental health benefits including therapy and coaching for employees and dependents
- Monthly wellness stipend
- Learning and development stipend
- Generous and flexible vacation
- Company-wide winter holiday shutdown
- Sabbaticals for 5-year and 10-year anniversaries
Equal Opportunity and Security Notice
Benchling welcomes everyone and is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benchling will never request personal information, payment, or sensitive details outside of Greenhouse or via email. Official communications will come from an @benchling.com email address or an approved vendor alias. If you are unsure about the legitimacy of a communication, contact [email protected] to verify.
How to Apply
Click the Apply button on this job page to submit your application through Benchling's Greenhouse application form. Complete the required fields, attach your resume/CV, and optionally attach a cover letter.
Application Details
Accepted file types for attachments: pdf, doc, docx, txt, rtf. If you have questions about the application process or salary zone for your location, contact a Benchling recruiter. All official recruiter communications will come from an @benchling.com email address or an approved vendor alias.