Director, Engagement Marketing
Posted on October 20, 2025 (about 4 hours ago)
Radiology is the second most used healthcare service, used by over 51% of the workforce annually. Despite the critical role of radiology in healthcare, the process for undergoing a medical imaging exam has remained unchanged for decades. OneImaging is solving this with a concierge approach and a premium-quality radiology network of over 4,000 vetted providers across 48 states, which also reduces imaging costs by 60-80%. Our solution helps patients and families access essential radiology services at fair prices and without surprise bills, all while delivering immediate savings and ROI for employers and payers on every exam.
What you'll do:
Build and lead a high performance Engagement and Marketing Operations teams, responsible for utilization of our services from first message through exam completion.
Build a data-driven marketing machine that leverages data, automation, and other tools to execute and optimize multi-channel campaigns within and across customers at scale
Work with our product and technology team to develop and implement robust marketing operations infrastructure that integrates with our tech stack.
Leverage healthcare data such as eligibility files, prior authorization feeds, and claims data to identify targeted marketing strategies that drive Utilization Rate
Partner closely with customer and member services teams to ensure alignment on priorities, objectives, and execution
Continuously iterate on creative ideas, utilizing data to refine and enhance engagement strategies.
Stay ahead of industry trends, bringing new ideas and best practices to OneImagings marketing efforts.
About you:
7+ years of experience in marketing, with a focus on engagement and utilization strategies in a B2C or B2B2C environment.
Experience in creating and executing innovative marketing campaigns that drive customer engagement.
Proven track record in setting up and scaling marketing operations, including technology stack management.
Strong analytical skills with the ability to leverage data to drive decisions and optimize campaigns.
Creative mindset with the ability to develop compelling content and marketing strategies.
Excellent leadership and team-building skills.
Strong background in digital health or a related industry is highly preferred.
Please apply on the OneImaging job board through their Greenhouse application portal linked at the job page.