Role Overview

Key Responsibilities:

• Develop, launch, and manage paid media campaigns on platforms including Google and Bing to drive growth for NP student acquisition and NP candidates.
• Optimize campaigns daily to meet performance goals such as ROAS and lead acquisition, adjusting bids, audiences, creatives, and strategies as needed.
• Collaborate with the content and creative teams to ensure engaging, on-brand ad materials are utilized across campaigns.
• Monitor, analyze, and report on campaign performance, identifying insights and opportunities to improve.
• Oversee and adjust budgets to ensure the most efficient use of resources across multiple platforms.
• Stay updated on emerging PPC trends and incorporate best practices into ongoing campaigns.

Required Qualifications:

• 8-12 years of experience as a performance marketer, specifically in Google Search.
• Proven expertise in managing high-budget campaigns (at least $50k/monthly).
• Strong analytical mindset with the ability to draw actionable insights from data.
• Experience driving DTC sales and leads.
• Excellent ad copywriting skills.

Desirable Qualities:

• Experience in the healthcare or education sector or with driving lead gen is a plus.

Benefits and Perks:

• Hybrid work environment (with an office in Vinings, GA); Remote candidates will also be considered
• Competitive compensation and comprehensive benefits
• Unlimited paid time off and annual company holidays
• Opportunity to grow with a company making a meaningful impact in healthcare