Noom is an American consumer‑led digital health company founded in 2008 that helps people build lasting, healthy habits. The company combines evidence‑based behavioral science with mobile technology, human coaching, and access to medications to support weight management, chronic‑condition prevention, and overall wellness for millions of members worldwide.

Noom applies psychology‑driven methods (including cognitive behavioral techniques), AI‑powered tools (food logging assistance, an AI body scan and virtual assistants), and a team of coaches to create personalized behavior‑change programs. While weight management remains the core focus, Noom has expanded into clinical offerings (Noom Med), diabetes prevention, menopause support, and GLP‑1 medication access — all aligned with its mission to empower everyone, everywhere to live better, longer.