Senior Performance Marketing Manager (f/m/d) (German speaking)
Posted on July 26, 2025 (about 13 hours ago)
Job Responsibilities
Development and implementation of a demand generation program: Design and execute scalable programs for demand generation, identify targeted growth opportunities, and continuously optimize measures using automation, data analysis, and creative approaches.
Management of paid channels and outbound measures: Responsible for planning, controlling, and optimizing paid social, paid search, review platform ads, and outbound campaigns.
Campaign management and optimization: Develop and manage data-driven campaigns, continuously optimize them to ensure maximum impact.
Performance analysis and reporting: Measure, analyze, and report key KPIs to assess campaign effectiveness and make data-driven decisions.
Proactive collaboration with sales: Work closely with the sales team to understand their needs, improve results, and ensure a seamless handover of leads.
Required Skills
Experience in B2B SaaS performance marketing: Minimum 4 years in a comparable role with proven success.
Performance marketing expertise: Extensive hands-on experience with paid social (LinkedIn, Meta) and paid search campaigns (Google Ads, Microsoft Ads).
Language skills: Fluent in German and English, proficient in business communication both spoken and written.
Project management: Ability to efficiently manage projects, conduct data-based experiments in a structured way, and manage budgets purposefully.
Data-driven working method: Analytical thinking and experience in process automation with tools like HubSpot.
Creativity: Development of innovative, out-of-the-box campaigns that inspire and convince.
Experience in a dynamic and fast-paced working environment, ideally in a startup or scale-up.
What to expect
Responsibility with room for creativity: Actively shape the role and contribute ideas.
Your growth, our support: We support your personal and professional development with an annual development budget for training, conferences, and coaching.
Mental strength with the nilo app: Free access to the nilo app for proactive and preventive mental support whenever needed.
Workation: Flexible work up to 90 days a year from within the EU.
Flexible working: Design your workday with up to 50% remote work possible.
Stay active: Urban Sports Club membership at a discounted rate.
Profit sharing: Benefit from the employee participation program (VESOP).
Team players: Regular team and company events to look forward to.
Dog friendly: Your four-legged friend is welcome with us.
About nilo
nilo is the mental well-being support for your entire workforce. Our counselors, therapists, and digital content are easily accessible all in one platform.
Our platform empowers employees with 1on1 counseling sessions and evidence-based digital training and tools to proactively improve their mental well-being.
Our goal is to break down barriers to mental health support and empower people to proactively work on their mental well-being.
We believe that people enjoy their lives both in and outside of work when mental health is understood, taken seriously, and championed.
How to Apply
Please apply through the button or link provided on the career site at: https://careers.nilohealth.com/jobs/6105893-senior-performance-marketing-manager-f-m-d-deutschsprachig