Growth Analytics Lead, International
Posted on May 23, 2026 (27 minutes ago)
About Natural Cycles
Natural Cycles is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast-growing startup with an international working environment and teams in Stockholm, Geneva, New York and remote.
Role overview
We are looking for a Growth Analytics Lead to scale user and revenue growth across international markets. You will own and evolve how we measure, understand and optimise performance across the full growth funnel — from acquisition and activation to retention and monetisation — with a strong focus on CAC, LTV and unit economics.
What you will be doing
- Own and develop the growth analytics framework across all markets covering the full funnel from acquisition and activation to retention and revenue.
- Define, monitor and analyse key performance metrics such as CAC, LTV, payback periods and unit economics across paid, owned and organic channels.
- Lead attribution and incrementality efforts, design experiments and evaluate channel effectiveness to guide investment decisions.
- Partner closely with growth, marketing and product teams to identify opportunities, inform strategy and prioritise high-impact initiatives.
- Build and maintain scalable dashboards, reporting and analytical models using tools such as Snowflake, Mixpanel and Tableau.
- Analyse user behaviour across app and web to improve conversion, engagement and retention.
- Act as a strategic thought partner to leadership, translating complex analyses into clear, actionable recommendations.
- Work hands-on end-to-end — from deep-dive analysis to shaping strategy and influencing decision-making.
Skills & experience
- 5+ years in growth or marketing analytics in subscription, app or digital product environments.
- Strong experience across the full funnel: acquisition, activation, retention and monetisation.
- Expertise in attribution modelling and incrementality testing (geo experiments, lift studies, MMM or similar).
- Deep understanding of CAC, LTV, payback periods and unit economics.
- Advanced SQL skills and experience with cloud data warehouses such as Snowflake or BigQuery.
- Experience with product analytics and BI tools like Mixpanel, Tableau, Looker or Amplitude.
- Experience with mobile apps and/or subscription-based business models is a plus.
- Strong problem-solving and ability to communicate with technical and non-technical stakeholders.
What we offer
- Flexible work arrangements with a team based in and around Stockholm.
- Professional development and opportunities to grow alongside knowledgeable colleagues.
- Modern technology and ownership of impactful projects.
- Commitment to quality and profitable, long-term product development.
Location
This role is based in Stockholm, Sweden. The company is remote-friendly but values in-person collaboration; the international marketing team is primarily located in Stockholm and meets in the office occasionally.
How to apply
To apply, upload your CV and answer the questions on the online application form. Applications must be submitted via the career site and in English. We cannot accept applications by email due to GDPR.
Equal opportunity & note
Natural Cycles values diversity and inclusion and welcomes candidates from all backgrounds. Note: we are not looking for consultants or recruitment agency help.