CRM & Lifecycle Marketing Manager
Posted on March 24, 2026 (2 months ago)
This job post is archived - the company is no longer hiring for this position.
Check out other job posts of this company here!About Natural Cycles
Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.
Role overview
We’re looking for a CRM & Lifecycle Marketing Manager to help us scale how we grow and engage our user base across our international markets. In this role, you will own and develop our lifecycle marketing programs end-to-end, building automated journeys and impactful campaigns that guide users through every stage of the lifecycle – from acquisition and onboarding to activation, engagement and retention. Sitting at the intersection of growth, product and data, your work will play a key role in driving subscription growth by delivering the right message to the right user at the right time. Please note that we are hiring for this role in Stockholm, Sweden.
What you will be doing
- Plan and execute Natural Cycles’ CRM and lifecycle marketing strategy in international markets.
- Build and optimize always-on lifecycle journeys powered by behavioral triggers and user segmentation, and plan one-off campaigns tied to product launches or seasonal moments.
- Operate hands-on to plan and execute CRM programs end-to-end, leveraging data and insights to guide strategy, identify growth opportunities and continuously improve performance.
- Own CRM initiatives across the full user lifecycle — supporting acquisition and subscription growth and driving onboarding, activation, engagement, and retention.
Skills & experience
- 4-7+ years of experience in CRM or lifecycle marketing in a subscription, app or digital product environment.
- Proven experience building and optimizing lifecycle programs, including automated journeys and one-off campaigns, across channels such as email, push notifications and in-app messaging.
- Strong hands-on experience with CRM or marketing automation platforms (e.g. Braze, Iterable, HubSpot, MoEngage, Salesforce Marketing Cloud or similar).
- Strong analytical mindset with experience using data to evaluate performance, identify opportunities and continuously optimize lifecycle programs.
- Experience working with user segmentation, behavioral triggers and lifecycle frameworks to deliver personalized communication at scale.
- Experience working with mobile apps and/or subscription-based business models is a plus.
What we offer
- Flexible work arrangement within a team based in and around Stockholm that values effective collaboration and transparent communication.
- Professional development opportunities working with experienced developers and industry professionals.
- Modern technology and tools that empower you to contribute ideas and take ownership of your work.
- Impactful projects that redefine industry standards and create tangible value.
- A commitment to quality, prioritizing profitable, long-term product development.
Location
We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the team members you will work with are located in Stockholm. Not living in Sweden? No problem — we offer relocation support to help you move.
How to apply
To apply, upload your CV and answer the questions on the application form on the career site. We cannot accept applications by email because of GDPR; only applications submitted via the career site (and in English) will be considered.
Diversity & recruitment
Natural Cycles values diversity and inclusion and welcomes candidates from all backgrounds. Note: we are not looking for consultants or assistance from recruitment agencies.