Meroka is dedicated to restoring humanity in healthcare by empowering independent medical practices. Their mission is to help physicians and their care teams thrive with autonomy, purpose, and connection, emphasizing the importance of independent practice ownership in delivering personalized, compassionate care and building stronger, healthier communities.

Meroka values include "Bring Your Own Why," encouraging purpose-driven work; "Fearless Learners," embracing growth and innovation; "Hazard Lights On," promoting self-awareness and vulnerability; "Fast but Slow," balancing urgency with long-term vision; and "Rising Together," fostering collaboration, shared ownership, and collective success.