Lushi is a modern fertility and tech platform offering a patient-first approach, rooted in science and wellness. They provide personalized fertility care directly to users, focusing on maximizing successful outcomes for building families when the timing is right.

The company's mission is to help people build families at the right time by offering concierge fertility services. They emphasize improving egg quality and fertility outcomes through personalized care plans, expert consultations, and in-home injections administered by licensed nurses.

Lushi was founded by Jessica Schaefer, who was inspired by her personal experience with fertility treatment challenges and aims to create a better, supportive experience for women. Their Chief Medical Officer, Dr. Mana Baskovic, is a board-certified Obstetrician-Gynecologist focused on optimizing fertility through science-backed methods and wellness.