Strategic Brand Insights Lead
Posted on November 26, 2025 (9 minutes ago)
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role can be based in San Francisco, New York, Carpinteria, or DC.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
We are seeking a strategic and visionary leader to serve as the insights and research partner to our Brand COE. You will help shape their brand positioning by uncovering fresh perspectives on our audiences, building deep Audience Pen Profiles, and setting the priorities that drive how our Parent Brand connects with the world. You will translate these perspectives into clear narratives and recommended actions, partnering with creative, marketing, and cross-functional teams to craft and refine our brand story.
Key Responsibilities:
- Partner on Brand Positioning – Support the Brand COE with insights and research to help shape and articulate a compelling brand positioning, informed by rigorous research and competitive analysis.
- Audience Penetration Profiles – Develop and maintain detailed personas and segmentation models, leveraging quantitative and qualitative data.
- Uncover Fresh Perspectives – Lead discovery research to find new angles and narratives about our audiences; drive innovative methodologies to surface unexpected insights.
- Audience Prioritization – Identify 2–3 priority audiences for building our Parent Brand, using data-driven criteria and business objectives.
- Collaborate Across Teams – Work closely with Creative, Marketing, Product, and Insights partners to integrate positioning and audience insights into strategy and execution.
- Lead Custom Research – Design and oversee bespoke research projects aimed at informing brand positioning and audience strategy.
- Influence & Communicate – Present compelling narratives and actionable recommendations to senior leadership, embedding the voice of the consumer into key decisions.
Basic Qualifications:
- BA/BS degree in Marketing, Economics, Mathematics, or related field or equivalent working experience.
- 7+ years of experience in brand strategy, consumer insights, audience segmentation, or related fields, ideally within technology or B2B/B2C contexts.
Preferred Qualifications:
- Familiarity with brand positioning, competitive analysis, and category mapping tools.
- Experience with advanced analytics, segmentation software, or machine learning applied to customer insights.
- Strong proficiency in presentation tools such as PowerPoint, Tableau, or equivalent to visualize persona and segmentation outputs.
- Established relationships within creative and strategic consultancies or networks.
- Track record of leading high-impact, cross-functional initiatives from insight to execution.
- Demonstrated ability to partner on brand positioning in support of our Brand COE, providing deep insights and research.
- Expertise in building personas and segmentation (Audience Pen Profiles) and prioritizing audiences based on data and business impact.
- Strong analytical skills with the ability to blend quantitative and qualitative research.
- Exceptional storytelling ability, able to translate complex insights into clear narratives and recommendations.
- Proven ability to collaborate across functions and influence senior stakeholders.
- Comfortable designing custom research projects and interpreting findings for strategic use.
Suggested Skills:
- Data Analysis & Storytelling
- Cross-Functional Influence & Communication
- Brand & Consumer Insights
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $125,000 to $195,000 per year. Actual compensation packages are based on several factors unique to each candidate, including skill set, experience, certifications, and specific work location. This may vary due to labor cost differences.
Total compensation may include annual performance bonus, stock, benefits, and other incentive compensation plans. For more info, visit https://careers.linkedin.com/benefits.
Additional Information
LinkedIn is an equal opportunity employer and values diverse perspectives and backgrounds. We provide an inclusive, accessible experience for all job seekers, including those with disabilities. Reasonable accommodations are available upon request via [email protected].
LinkedIn does not discriminate based on legally protected classes and complies with pay transparency laws.
San Francisco Fair Chance Ordinance applies, considering applicants with arrest and conviction records.
Federal contractor pay transparency policy at https://lnkd.in/paytransparency.
Global data privacy notice for job candidates at https://legal.linkedin.com/candidate-portal.
Application Instructions
Please visit the LinkedIn job posting at https://www.linkedin.com/jobs/view/strategic-brand-insights-lead-at-linkedin-4335436342 to apply for this position.