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Senior Performance Marketing Manager (f/m/d) (German-speaking)

Posted on July 26, 2025 (about 13 hours ago)

Job Description

Become a part of nilo and help us to remove the stigma surrounding mental health! Play a vital role in building THE platform for mental wellbeing in the workplace.

Your Responsibilities

Developing and implementing a demand generation program: conceive and implement scalable programs for demand generation, identify targeted growth opportunities, and continuously optimize measures using automation, data analysis, and creative approaches.
Management of paid channels and outbound measures: responsible for planning, controlling, and optimizing Paid Social, Paid Search, review platform ads, and outbound campaigns.
Campaign management and optimization: develop and manage data-driven campaigns, continuously optimize them to ensure maximum impact.
Performance analysis and reporting: measure, analyze, and report on key KPIs to evaluate campaign effectiveness and make data-driven decisions.
Proactive collaboration with sales: work closely with the sales team to understand their needs, improve results, and ensure seamless lead handover.

Skills for Success

Experience in B2B SaaS Performance Marketing: at least 4 years in a similar role with proven successes.
Performance Marketing Expertise: extensive hands-on experience with Paid Social (LinkedIn, Meta) and Paid Search campaigns (Google Ads, Microsoft Ads).
Language Skills: fluent in German and English, confident in business-level spoken and written communication.
Project Management: ability to efficiently manage projects, conduct structured data-based experiments, and manage budgets purposefully.
Data-driven working method: analytical thinking and experience automating processes with tools like HubSpot.
Creativity: development of innovative, out-of-the-box campaigns that inspire and convince.
Experience in a dynamic and fast-paced work environment, ideally in a startup or scale-up.

What to Expect

Responsibility with room for creativity: actively shape and contribute your ideas.
Your growth, our support: annual development budget for personal and professional development, including training, conferences, and coaching.
Mental strength with the nilo app: free access to the nilo app for proactive and preventive mental support whenever needed.
Workation: work flexibly up to 90 days a year from within the EU.
Flexible work: design your workday with up to 50% remote work possible.
Stay active: discounted Urban Sports Club membership.
Participation in success: benefit from the employee stock ownership program (VESOP).
Team players: regular team and company events.
Dog-friendly: your four-legged friend is welcome.

About nilo

nilo is the mental well-being support for your entire workforce. Our counselors, therapists, and digital content are easily accessible all in one platform.
Our platform empowers employees with one-on-one counseling sessions and evidence-based digital training and tools to proactively improve their mental well-being.
Our goal is to break down barriers to mental health support and empower people to proactively work on their mental well-being.
We believe that people enjoy their lives in and outside of work when mental health is understood, taken seriously, and championed.
The tools for mental wellness, wherever, whenever.

How to Apply

Please visit the job page on nostrohealth careers to apply for this position.