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Senior Performance Marketing Manager (f/m/d) (deutschsprachig)

Posted on August 25, 2025 (about 5 hours ago)

Job Description

Become a part of nilo and help us to remove the stigma surrounding mental health! Play a vital role in building THE platform for mental wellbeing in the workplace.

Your Responsibilities

Developing and implementing a demand generation program: You design and implement scalable demand generation programs, identify targeted growth opportunities, and continuously optimize measures using automation, data analysis, and creative approaches.
Management of paid channels and outbound measures: You are responsible for planning, controlling, and optimizing paid social, paid search, review platform ads, and outbound campaigns.
Campaign management and optimization: You develop and manage data-driven campaigns, continuously optimize them to ensure maximum impact.
Performance analysis and reporting: You measure, analyze and report on key KPIs to evaluate campaign effectiveness and make data-driven decisions.
Proactive collaboration with sales: You work closely with the sales team to understand their needs, improve results, and ensure seamless lead handover.

Successful Skills

Experience in B2B SaaS performance marketing: At least 4 years in a comparable role with proven success.
Performance marketing expertise: Extensive hands-on experience with paid social (LinkedIn, Meta) and paid search campaigns (Google Ads, Microsoft Ads).
Language skills: Fluent in German and English, confident in business-level written and spoken communication.
Project management: Ability to efficiently manage projects, conduct structured data-based experiments, and manage budgets purposefully.
Data-driven working style: Analytical thinking and experience in automating processes with tools like HubSpot.
Creativity: Developing innovative, out-of-the-box campaigns that inspire and convince.
Experience in a dynamic and fast-paced work environment, ideally in a startup or scale-up.

What to Expect

Responsibility with room for creativity: You actively shape and contribute your ideas.
Your growth, our support: Training, conferences, or coaching – we promote your personal and professional development with an annual development budget.
Mental strength with the nilo app: You get free access to our nilo app for proactive and preventive mental support whenever you need it.
Workation: Work up to 90 days a year flexibly from abroad within the EU.
Flexible working: Shape your workday with up to 50% remote possible.
Stay active: Urban Sports Club membership at a discounted rate.
Participation in success: Benefit from our employee stock ownership program (VESOP).
We are team players: Look forward to regular team and company events.
Dog-friendly: Your four-legged friend is welcome with us.

How to Apply

Please apply via the company's career page where the application form is available by clicking 'Apply here' buttons on the job page: https://careers.nilohealth.com/jobs/6105893-senior-performance-marketing-manager-f-m-d-deutschsprachig