Job Responsibilities
Development and Implementation of a Growth Marketing Program: Design and implement scalable programs to generate demand, identify targeted growth opportunities, and continuously optimize initiatives using automation, data analysis, and creative approaches.
Management of Paid Channels & Outbound Campaigns: Plan, manage, and optimize Paid Social, Paid Search, Review Platform Ads, and Outbound campaigns.
Campaign Management and Optimization: Develop and manage data-driven campaigns, continuously optimizing for maximum impact.
Performance Analysis and Reporting: Measure, analyze, and report key KPIs to assess campaign effectiveness and make data-driven decisions.
Proactive Collaboration with Sales: Work closely with the Sales team to understand their needs, improve results, and ensure smooth lead handovers.
Required Skills
B2B Demand Generation/Growth Marketing Experience: Minimum 6+ years of experience.
Performance Marketing Expertise: Extensive hands-on experience with Paid Social (LinkedIn, Meta) and Paid Search campaigns (Google Ads, Microsoft Ads).
Project Management: Ability to manage projects efficiently, conduct structured data-driven experiments, and manage budgets effectively.
Data-Driven Approach: Analytical thinking and experience in automating processes with tools like HubSpot.
Creativity: Development of innovative, out-of-the-box campaigns that inspire and persuade.
Experience in a Dynamic, Fast-Paced Environment: Ideally in a startup or scale-up.
Language Skills: Fluent in English, proficient in business-level written and spoken communication. German is a plus.
What You Get
Free access to the nilo app (including family support)
Enjoy working abroad for up to 90 days per year (within the EU)
Hybrid working model: Minimum 2 days per week at the Berlin office
Urban Sports Club membership at a discounted price
Regular team and company events
Bring your dog to work: There are 3 office dogs
nilo embraces diversity and aims to create an inclusive workplace where everyone feels welcome, psychologically and physically safe. All applicants will be considered without regard to different personal characteristics.
Applicants are encouraged to apply even if technical requirements are not met 100%.