Job Description
At Humanoo, we are building a one-of-a-kind holistic health platform for employees and insurance customers around the world. With a team of 90+ people from 25+ countries and €10M+ in annual revenue, we’re scaling fast—and just getting started.
You will take full ownership of our paid acquisition strategy for the DACH market. This role is for a performance-driven marketer who loves writing killer ad copy and driving measurable results.
Position: Senior Performance Marketing Manager (f/m/d)
Location: Berlin, Germany
Start date: June 2025
Responsibilities
Own and execute the entire performance marketing strategy for the DACH region.
Plan, launch, and optimise campaigns on Google Ads, LinkedIn Ads, and other relevant B2B channels.
Write high-converting German ad copy—focused on results.
Manage and scale a monthly paid media budget of ~€10,000 focusing on ROAS and pipeline growth.
A/B test audiences, creatives, messaging, and funnel steps to improve performance.
Use HubSpot for campaign tracking, attribution, and reporting.
Collaborate with the in-house designer for visual assets.
Work closely with the sales team to align on lead quality and conversion goals.
Continuously scout and test new paid channels, formats, and ideas tailored to the B2B SaaS world.
Qualifications
5+ years of hands-on experience in performance marketing, ideally in B2B SaaS or tech.
Proven track record of generating high-quality leads and pipeline through paid acquisition.
Fluent-level German and exceptional copywriting skills for performance-driven campaigns.
Professional-level English for internal communication.
Deep expertise in Google Ads and LinkedIn Ads; experience with other platforms is a plus.
Comfortable using HubSpot for lead management, tracking, and reporting.
Analytical, data-driven, and excited to own your performance and results.
Self-starter mindset: proactive, independent, always looking for the next growth lever.
Interview Process
Initial Screening Call (45 minutes).
Hard skills Assessment with CEO & Sales Team Lead (60 minutes).
Value add interview with a member of the cross-functional team (45 minutes).
Post-interview debrief and feedback communication.
Company & Benefits
Humanoo is an automated digital corporate wellness solution for corporations and insurance worldwide, helping people lead healthier lives.
Offices in Berlin and Paris.
Offers customised programs for fitness, yoga, mindfulness, sleep, and nutrition.
More than 1500 companies in over 10 countries use Humanoo, including TK, Coca-Cola, Axel Springer, Korian, Nürnberger Versicherung, and CSS.
Benefits include additional health insurance coverage for 900 EUR per year, a monthly subsidy of 70 EUR, permanent contract, 28 days off plus an additional day for each service year (up to 3), and extra days off on December 24th and 31st.