Job Description:
We are seeking a dynamic and versatile Full Stack Product Marketing Manager to join our growing marketing team. This role is ideal for an innovative marketer who thrives in a fast-paced environment and is comfortable managing a range of newly emergent, digital and traditional marketing activities. In this role, you will collaborate with cross-functional teams to develop, execute, and analyze integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth.
Key Responsibilities:
Campaign Strategy & Execution:
Develop and execute multi-channel marketing campaigns across digital (social media, email, SEO/SEM, content marketing) and traditional platforms.
Collaborate with design, content, and product teams to create compelling campaign materials that resonate with target audiences.
Digital Marketing Management:
Manage and optimize online advertising initiatives, including PPC, social media ads, and affiliate marketing programs.
Oversee website updates, landing pages, and user experience improvements to maximize conversion rates.
Content Creation & Management:
Create and curate engaging content for blogs, newsletters, social media, and other channels.
Implement content calendars and ensure consistent brand messaging across all platforms.
Data Analysis & Reporting:
Monitor and analyze campaign performance metrics using tools like Google Analytics, social media insights, and CRM systems.
Generate regular performance reports and actionable insights to inform future marketing strategies.
Project Coordination:
Work collaboratively with internal teams and external vendors to ensure timely delivery of marketing initiatives.
Manage project timelines, budgets, and deliverables, ensuring alignment with overall marketing goals.
Market Research & Trend Analysis:
Stay current on industry trends, competitor activities, and emerging marketing technologies.
Conduct market research to identify new opportunities and optimize existing marketing strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in a marketing role with exposure to both digital and traditional marketing channels.
- Prior experience in healthcare space
- Proficiency with marketing tools such as Google Analytics, SEMrush, HubSpot, or equivalent platforms.
- Strong written and verbal communication skills.
- Ability to analyze data and translate insights into actionable strategies.
- Creative thinker with excellent organizational and project management abilities.
- Familiarity with basic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
- Experience with A/B testing, SEO best practices, and CRM systems is highly desirable.
- Experience with marketing automation platforms
- Ability to work in a fast paced environment and juggle multiple projects