Job Description:
We are seeking a dynamic and versatile Full Stack Marketing Associate to join our growing marketing team. This role is ideal for an innovative marketer who thrives in a fast-paced environment and is comfortable managing a range of newly emergent, digital and traditional marketing activities. As a Full Stack Marketing Associate, you will collaborate with cross-functional teams to develop, execute, and analyze integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth.
Key Responsibilities:
Campaign Strategy & Execution:
- Develop and execute multi-channel marketing campaigns across digital (social media, email, SEO/SEM, content marketing) and traditional platforms.
- Collaborate with design, content, and product teams to create compelling campaign materials that resonate with target audiences.
Digital Marketing Management:
- Manage and optimize online advertising initiatives, including PPC, social media ads, and affiliate marketing programs.
- Oversee website updates, landing pages, and user experience improvements to maximize conversion rates.
Content Creation & Management:
- Create and curate engaging content for blogs, newsletters, social media, and other channels.
- Implement content calendars and ensure consistent brand messaging across all platforms.
Data Analysis & Reporting:
- Monitor and analyze campaign performance metrics using tools like Google Analytics, social media insights, and CRM systems.
- Generate regular performance reports and actionable insights to inform future marketing strategies.
Project Coordination:
- Work collaboratively with internal teams and external vendors to ensure timely delivery of marketing initiatives.
- Manage project timelines, budgets, and deliverables, ensuring alignment with overall marketing goals.
Market Research & Trend Analysis:
- Stay current on industry trends, competitor activities, and emerging marketing technologies.
- Conduct market research to identify new opportunities and optimize existing marketing strategies.
Qualifications:
- Bachelor27s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in a marketing role with exposure to both digital and traditional marketing channels.
- Prior experience in healthcare space
- Proficiency with marketing tools such as Google Analytics, SEMrush, HubSpot, or equivalent platforms.
- Strong written and verbal communication skills.
- Ability to analyze data and translate insights into actionable strategies.
- Creative thinker with excellent organizational and project management abilities.
- Familiarity with basic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
- Experience with A/B testing, SEO best practices, and CRM systems is highly desirable.
- Experience with marketing automation platforms
- Ability to work in a fast paced environment and juggle multiple projects