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Performance Marketing Manager B2C/B2B (m/w/d)

Posted on October 24, 2025 (about 5 hours ago)

The GAIA AG is one of the world's leading companies in Digital Health. We work successfully with renowned industrial companies, health insurance funds, medical organizations, and leading universities in Europe, the USA, and Asia, combining scientific, technological, and therapeutic expertise under one roof. With therapy software like deprexis®, we set the worldwide standard for innovation and evidence.

Performance Marketing Manager B2C/B2B (m/w/d)


Your Tasks:

You develop cross-channel performance marketing strategies and implement them for SEA, SEO, Social, Display, Video, and Affiliate.
You manage and optimize all campaigns along the funnel: from budget allocation to bidding strategies to ad creation.
You analyze cross-channel performance, use tracking data for success measurement, and derive data-based optimizations.
You take responsibility for technical SEO optimization, including Core Web Vitals, structured data, canonicals, redirects, and indexing.
You conduct regular technical and content SEO audits, derive concrete measures, and work closely with web development on implementation.
You plan, test, and evaluate new ideas and hypotheses through targeted split tests and conversion experiments.
You identify platform and algorithm changes early and translate best practices into concrete recommendations.
You create clear, meaningful reports and regularly present your results.
You conduct continuous keyword research and develop data-based optimizations for search engine campaigns.
You work closely with content, design, automation, sales, and product teams to effectively implement integrated marketing measures.

Your Profile:

You have a degree or equivalent training.
You have at least 3 years of experience in performance marketing.
You have knowledge in handling Google, Microsoft, LinkedIn & Meta Ads.
You have extensive knowledge of technical and content SEO related to canonicals, structured data, redirects, and indexing.
You confidently analyze cross-channel performance data, work hypothesis-driven, and derive targeted optimizations.
You routinely work with tracking and analysis tools and know how to effectively transfer their insights into your campaigns.
You are structured, self-initiated, team-oriented, and question the status quo with a focus on the essentials.
You have native-level German skills (C1) and very good English skills.

Our Offer:

You gain security from over 20 years of experience of a market-active company combined with the philosophy and agility of a startup.
Additionally, we offer you:
Independent work with freedom of design.
Family-friendly atmosphere with flat hierarchies.
Modern workplaces in Hamburg-Winterhude & flexible remote work regulations.
25 days of workation within the EU.
EGYM Wellpass (corporate fitness).
Bike leasing.
Company pension scheme.
Free drinks, snacks, and social events.
Christmas Eve and New Year's Eve off.
We look forward to receiving your application stating your salary expectations and earliest possible starting date.
Your application will of course be treated confidentially.
We look forward to receiving your application including your salary expectations and earliest possible starting date.
Your application will of course be treated confidentially.