Company Overview
GAIA AG is one of the world's leading companies in the field of Digital Health. We work successfully with renowned industrial companies, health insurance companies, medical organizations, and leading universities in Europe, the USA, and Asia, combining scientific, technological, and therapeutic competence under one roof. With therapy software like deprexis®, we set the global standard for innovation and evidence.
Job Title
Omnichannel Marketing Manager (m/f/d)
Employment Type
Full-time
Department
Marketing
Location
100% Remote
Job Responsibilities
As an Omnichannel Marketing Manager, you will be strategically and operationally responsible for effectively marketing our digital health solutions across all relevant channels. You will develop holistic campaigns for healthcare providers as well as patients, implement these independently, and coordinate cross-channel measures - creatively, analytically, and always with a focus on success.
Your main tasks include:
- Implementation of the omnichannel strategy for one of GAIA's leading digital health applications.
- Ensuring an optimal channel mix across all target groups (email, SEA, social media, SEO, webinars, congress content marketing) for maximum reach and customer retention.
- ROI orientation and reporting as the basis for continuous optimization of campaigns and evaluation of measures.
- Collaboration with creative teams to create high-quality content tailored to various platforms and target groups along the customer journey.
- Active monitoring of market trends, competitive activities, and customer feedback to adapt campaigns and content to current developments.
- Close cooperation with internal and external stakeholders, including opinion leaders, patient organizations, sales, and market access to continuously adjust campaigns and maximize product impact.
- Budget monitoring & resource allocation.
Candidate Profile
Key skills:
- Practical and structured approach
- Experience in conducting coordinated marketing activities across various digital and offline channels
- Strong analytical skills
- Resource-oriented and agile
Experience and qualifications:
- Degree in marketing, health sciences, business administration, or natural sciences
- Experience as a product manager or in a similar role, particularly with digital marketing campaigns and omnichannel strategies.
- Proficiency with Google Ads, Analytics, Tag Manager, Meta
- Initial experience with AI tools and marketing automation (Hubspot) is desirable
Our Offer
- Permanent employment
- Flexible working hours and the possibility to work remotely
- Modern offices directly at the Fleet, with grilling facilities
- 25 days workation within the EU
- Short decision-making paths
- Extensive nationwide fitness benefits with EGYM Wellpass
- Company pension scheme
- Bike leasing
- Free drinks, snacks, and regular social events in Hamburg
Application
We look forward to receiving your application including your salary expectations and possible starting date. Your application will be treated confidentially.