GAIA AG is one of the world's leading companies in the field of Digital Health. We work successfully with renowned industrial companies, health insurance companies, medical organizations, and leading universities in Europe, the USA, and Asia, combining scientific, technological, and therapeutic expertise under one roof. With therapy software like deprexis®, we set the global standard for innovation and evidence.

Content Manager (m/w/d) - Schwerpunkt B2C

You will create and optimize target group-specific texts for our websites, advertisements, social media, newsletters, events, and press releases.

You will develop editorial plans based on search volume, customer journey, and relevance for the target group.

You will stay up-to-date with all important developments in the company and within the target group in the B2C sector.

You will advise on all levels regarding text-related questions and help achieve a consistent and appropriate tone of voice.

You will proactively identify ideas to improve websites, their visibility, and user experience.

You will further develop the content strategy and channel-specific social media strategy in collaboration with the team.

You will expand our social media presence (analysis, planning, and implementation) and develop formats for increased reach and engagement.

You will analyze the performance of content (SEO, social media) and derive appropriate measures in cooperation with the team.

You will conduct interviews and surveys to use them for authentic storytelling.

You will conduct benchmarking, trend, and competitor analysis.

You hold a degree in communication, journalism, media, language, marketing, or a comparable qualification.

You have at least 3 years of professional experience in target group-specific writing in the digital environment.

You have excellent writing and editing skills, as well as a strong sense of language, tone, and detail.

You are proficient in long formats such as blog articles, product texts, or press releases as well as short content like social posts or ads.

You have practical experience with content management systems and in search engine and user-centered optimization of websites.

You are passionate about social media and use storytelling effectively for brand and topic positioning.

You are familiar with platforms like Meta (Facebook, Instagram), TikTok, YouTube, and ideally, common social media tools.

You work in a structured, independent manner and have a strong hands-on mentality.

You are communicative, team-oriented, and assertive, even in cross-departmental collaboration.

You write and speak German at native level; good English skills are a plus.

We offer security from over 20 years of experience in a market-leading company combined with the philosophy and agility of a startup.

Additional benefits include:

We look forward to receiving your application including your salary expectation and earliest possible starting date. Your application will be treated confidentially.