Job Description
The average waiting time for a therapy spot for people with mental illnesses in Germany is 5-6 months, and only a fraction of those affected get access to effective treatment. At Sympatient, we aim to improve the supply situation in Germany through innovative digital therapy offerings. Through the Beavivo platform, we connect therapists to people with mental illnesses, and with Invirto, we develop new digital care concepts in the form of apps. Both approaches pursue a goal: to offer patients quick access to top-quality care.
Our team consists of optimistic doers from various fields (psychotherapy, design, business, IT…). We are passionate about what we do, sharing the vision to change the world of those affected by mental illnesses for the better.
Your Mission:
As Senior Content & Brand Marketing Manager (m/f/d), you lead a team consisting of our SEO Manager Karina and working student Alicia and take primary responsibility for our organic channels—from content strategy through SEO & social media to brand appearance and customer relationship management. You control measures, take responsibility for results, and ensure that our brand messages are communicated clearly, consistently, and effectively.
Main Responsibilities in Organic Marketing:- You are mainly responsible for developing the content strategy and implementing it across channels together with your team.
- You manage organic distribution via SEO and social media, working closely with the performance team.
- You define key KPIs, plan quarterly measures to achieve goals, and report results to management.
- You monitor the performance of all organic channels and derive data-based optimization measures.
Strategic Brand Development:- You build a company-wide communication guide for all brands and continuously maintain it.
- As a central contact person for brand consistency, you ensure that all external publications and B2C communications (websites, advertising material, etc.) comply with the brand.
- You regularly analyze market and target group needs to continually develop our brand communication.
Customer Relations Management:- You take project responsibility for customer relationship management (CRM).
- You advise internal teams on the conception and implementation of CRM measures and further develop marketing workflows.
- You are responsible for review management in channels such as Google My Business, app stores, and other relevant platforms.
What We Offer
- A meaningful job at the interface of psychology and digitization, improving patient care.
- Regular team events, offsites, and a motivated team with a great company culture rated 8.8/10 in our last employee survey.
- Fast learning curve with exciting insights into the workings of an innovative mental health startup, high responsibility, interesting tasks, and room for own concepts and processes.
- Agile project management methods and tools to set clear goals, make progress transparent, and measure performance.
- Benefits including 30 days of vacation, choice between an Urban Sports Club membership or a Givve Card (€50/month), and above-average subsidy of 25% for company pension schemes.
- Annual further training budget of €500.
- Employee participation program (VSOP).
- Flexible and hybrid working with flexible hours and possibility for mobile work in the EU abroad in coordination with your team.
- Office located in the center of Hamburg with amenities like organic fruit, coffee, drinks, and snacks, flexible work environment, and casual dress code.
Who We Are Looking For
- At least 5 years of experience in content marketing, ideally in a digital environment, with initial leadership experience in a small team.
- Experienced in developing and implementing cross-channel content strategies (SEO, social media, owned media) and maintaining brand consistency across all touchpoints.
- SEO and organic growth are essential skills—you know how to create reach and sustainable impact with content.
- Strong project management skills including efficient management of time, resources, and stakeholders.
- Experience in KPI-based success measurement, data-driven optimization, and performance management.
- Experience in CRM and marketing automation, including analysis of customer journeys and workflow development.
- Ability to prepare complex content clearly and target group orientedly with empathy and communication strength.
- Hands-on, pragmatic approach, driving projects with initiative and implementation strength without losing sight of details.
- Very good German language skills, both spoken and written.
- Willingness to occasionally come to Hamburg for video shoots.
We do not expect perfect mastery of all these requirements. We are a startup in constant learning. Convince us also with other talents and complementary skills.
How to Apply
Please apply with your resume and a brief cover letter (max. 1 page) about your motivation directly via
our application form. If you have questions, feel free to write to us at
[email protected].
We look forward to meeting you! 🚀
We value diversity and aim for an inclusive workplace welcoming people from different backgrounds. We do not tolerate discrimination based on skin color, religion, origin, gender, physical disability, or age and act actively against it.