About Probatix

Your Responsibilities

• Strategic and operational responsibility for our Shopify store – maintenance, optimization, and expansion, including product structure, landing pages, and international expansion.
• Development and implementation of e-commerce strategies to increase conversion rate (CRO), average order value, and customer lifetime value (CLTV).
• Planning and execution of performance marketing campaigns (Meta Ads, Google Ads), including budget and KPI management (ROAS, CAC, CLTV).
• Building and maintaining automated email sequences and newsletters with Klaviyo, including segmentation, lifecycle marketing, and creating engaging content.
• Responsibility for organic social media channels (Instagram, Facebook) and community management; building and expanding loyal customer communities.
• Creation and implementation of SEO and AI search strategies (local and international), including keyword analyses and use of tools like Semrush.
• Identification and development of additional growth channels (affiliate, influencer marketing, partnerships) and integration into our omnichannel strategy.
• Continuous monitoring and reporting of all relevant KPIs (CVR, AOV, CLTV, ROAS, organic traffic, etc.) and data presentation for management.
• Close collaboration with product, tech, customer success, and our B2B team to ensure all marketing activities align with our commercial goals.

Your Profile

• At least 3-5 years of experience in B2C e-commerce, preferably in the health sector or similarly regulated markets.
• Proficient knowledge of Shopify and related platforms, experience with SEO/SEM, performance marketing, and conversion optimization.
• Practical experience with Klaviyo or similar marketing automation and CRM systems; strong newsletter and campaign expertise.
• Confident use of marketing and analytics tools such as Google Analytics, Search Console, and Semrush; strong affinity for numbers and data.
• Experience in building organic social media channels and community and loyalty programs.
• Independent, proactive working style, enjoys responsibility, and eager to implement new ideas in a fast-growing environment.
• Excellent German and English language skills, both spoken and written.

What We Offer

• Key role in the digital health sector: An exciting position in a self-financed company revolutionizing laboratory diagnostics since 2019.
• Dynamics and growth: We are strong in the B2B market and are now entering the large B2C market – you will significantly shape this growth and have the chance to build a brand from scratch.
• Ownership: Full responsibility for our B2C brand with direct contribution to company success through your drive.
• Modern working environment: A modern workplace in the heart of Berlin with flexible home office options and international expansion possibilities.
• Lots of creative freedom: Short decision-making processes and the opportunity to implement your ideas directly.