User Engagement Team Lead
Posted on November 23, 2025 (about 1 hour ago)
Job Description
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, they became the first product of their kind to reach a $1B valuation in 2024. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, they have spent 10 years earning trust at scale. Now, they are building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help users know their body better.
The job
Flo is looking for a Lead on their User Engagement team to drive how millions of users discover, adopt, and return to the right features and products for them. The role sits at the intersection of Product and Marketing and owns the strategy for guiding users along their journey through a mix of CRM channels (push notifications, email) and in-app placements. The role combines management, strategic thinking, and hands-on execution, managing 1-2 direct reports while launching experiments.
This is a metrics-driven role. The lead will create a metrics framework that defines how to measure user engagement and retention, ensuring wider team adoption to evaluate successes including subscription revenue, feature adoption, retention, and CRM performance. Data will be used to continuously refine user engagement.
Success in this role looks like:
- Campaigns and in-app placements that feel seamless, personalised, and impactful.
- Improved feature adoption rates, subscription revenue, and retention metrics.
- A clear and widely adopted metrics framework for user engagement across the team.
- A small but effective team that delivers measurable results.
Your Experience
Must have:
- Proven experience leading user engagement, lifecycle, or CRM initiatives in a product-led organization.
- Management experience with at least 1–2 direct reports, with ability to scale a team over time.
- Strong hands-on operator with a strategic mindset, comfortable with campaign details, analytics tools, and product flows connected to the bigger picture.
- Excellent collaboration skills fluently speaking both Product and Marketing languages.
- Highly data-driven and metrics-focused with experience defining KPIs, building dashboards, and using product analytics to drive decisions.
- Expertise with CRM tools, push/email platforms, and A/B testing.
Nice to have:
- Experience in healthtech.
- Familiarity with experimentation platforms and lifecycle automation systems.
- Background working in cross-functional, globally distributed teams.
Responsibilities
- Own engagement strategy: Design and execute strategies that guide users to discover and adopt valuable features and products.
- Blend CRM and Product levers: Optimize push notifications, email campaigns, and in-app placements for seamless and personalized journeys.
- Lead a small team: Manage, coach, and grow 1–2 specialists, fostering operational excellence and professional development.
- Partner across functions: Collaborate with Product Managers, Analysts, and Marketing to align engagement initiatives with product strategy and brand voice.
- Be hands-on: Operate directly in campaign tools, dashboards, and analytics, actively building and testing.
- Champion metrics: Develop and maintain a robust measurement framework capturing revenue impact, adoption, retention, and CRM effectiveness.
- Test and iterate: Run structured experiments (A/B and multivariate tests) to refine messaging, timing, and placement strategies.
Work culture
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership. Debate is encouraged, decisions are shared, and quality work is valued. Commitment, resilience, and drive are essential.
Benefits
- Competitive salary and annual reviews.
- Participation in Flo’s performance incentive scheme.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
- Accelerated professional growth through impactful work and learning support.
- Flexible office and home working, with up to 2 months a year working abroad.
- 5-week fully paid sabbatical at 5-year anniversary (Floversary).
- Flo Premium for friends and family plus additional health, pension and wellbeing perks.
Diversity, equity, and inclusion
Flo is an equal opportunity employer valuing merit, skill, and individual contributions. They welcome applicants from all backgrounds and identities. Privacy notice for job applicants is provided.
How to Apply
To apply for the User Engagement Team Lead position at Flo Health, please visit the job post page on their careers site and submit your application through the provided application form. You will need to provide your personal details, upload your resume/CV, and optionally provide your LinkedIn profile and personal website. Please review Flo Health's privacy notice for job applicants before applying.