About Flo
Flo is the world's #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024. With 6M paid subscribers and the highest-rated experience in the App Store's health category, Flo has earned trust at scale over 10 years and is now building the next generation of digital health powered by AI, privacy-first, and clinically backed.
The Job
User Acquisition is a key pillar to Flo's growth, with a history of success since founding. The team runs, controls, and optimizes high-quality creative media daily to deliver Flo's message and achieve successful year-on-year user base growth since 2015.
Your Experience Must Have:- 5+ years in digital marketing/user acquisition
- 3+ years managing a performance marketing team
- Expert understanding of mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution including SKAN and Sandbox
- Expertise in analytics and visualization software such as Looker, Tableau, and Excel
- Strong analytical skills focused on data analysis and recommendations
- Expertise in Google Play and AppStore connect reports & analytics
- Understanding of privacy landscape including GDPR, CCPA, DMA
- Experience managing large marketing budgets across various digital and media channels
- Excellent communication skills including promoting and negotiating new ideas
Nice to Have:- Experience in the Health & Fitness domain
Responsibilities:- Lead User Acquisition at Flo, managing and optimizing performance marketing across iOS, Android, and Web
- Manage an 8-figure user acquisition budget to achieve high user and revenue growth
- Develop new growth initiatives by following best practices and strategies in user acquisition
- Create test plans and experiment with various UA initiatives to identify highest impact opportunities
- Oversee all reporting and analytics related to user acquisition and marketing
- Optimize and report performance across multiple ad networks
- Manage relationships with ASO, onboarding, creative studio, product teams, privacy & compliance
- Liaise with multiple ad network vendors and develop creative ads and supplementary materials
- Develop and manage the User Acquisition team
How We Work
Flo operates as a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. The culture encourages debate and shared decisions, with a care for craft and purpose-driven shipping. The team values commitment, resilience, and drive because better health outcomes matter.
What You'll Get
We support impact with meaningful reward including competitive salary and annual reviews, participation in performance incentive scheme, paid holiday, sick leave, female health leave, enhanced parental leave and pay, accelerated professional growth, flexible office and home working with up to 2 months abroad, a 5-week fully paid sabbatical at 5-year Floversary, Flo Premium for friends & family, plus more health, pension, and wellbeing perks.
Diversity, Equity and Inclusion
Flo is an equal opportunity employer that hires based on merit, skill, and what candidates bring to the role regardless of background, community, or identity. They welcome applicants from all diverse backgrounds and provide a privacy notice for job applicants on their website.