About Flo

Flo is the worlds #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024, with 500M+ downloads, 77M+ monthly users, and 6M paid subscribers. Flo is building the next generation of digital health, AI-powered, privacy-first, and clinically backed to help users know their bodies better.

User Acquisition Manager (Paid Social, Web) role based in Vilnius. The role involves managing and optimizing web user acquisition campaigns, particularly on Facebook Ads and other paid social channels.

Must have:

• 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments
• Expert-level experience managing campaigns in Facebook Ads
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Hands-on experience setting up and managing conversion tracking using tools like Google Tag Manager and GA4
• Strong analytical skills, including advanced Excel or Google Sheets capabilities
• Experience with A/B testing frameworks and conversion rate optimization (CRO) for web
• Solid understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking)
• Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
• Proficient in using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation
• Strong communication and project management skills, with the ability to work cross-functionally
• Upper-intermediate or advanced proficiency in English
• Market research and competitors analysis

Nice to have:

• Experience with Google Ads or other paid social channels
• Experience in Health Tech, FinTech, or other regulated industries
• Familiarity with server-side tracking, privacy-compliant measurement setups (e.g., Consent Mode, enhanced conversions)
• Experience with automation tools and scripts for campaign management (e.g., bir.ch, Google Ads Scripts)

• Planning, executing, and scaling web user acquisition campaigns across Facebook Ads or other paid social channels, focusing on high-intent, converting traffic
• Monitoring and optimizing account structure, keyword strategy, bidding models, and audience segmentation
• Driving incremental growth through performance-focused campaign strategy and rapid experimentation
• Collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets
• Generating insights from performance data and proactively identifying areas of opportunity
• Staying up to date with industry trends, platform updates, and evolving privacy regulations
• Producing regular performance reports and contributing to strategic discussions

The salary range for this position in Vilnius, Lithuania starts from 3800€ gross per month.

Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership from brief to build to impact. They encourage debate, shared decisions, and a strong care for craft. The team is committed, resilient, and driven by better health outcomes.

What you'll get

• Competitive salary and annual reviews
• Opportunity to participate in Flos performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office and home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends and family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion