You will be responsible for planning, executing, and scaling web user acquisition campaigns across Facebook Ads or other paid social channels, focusing on high-intent, converting traffic. Responsibilities include monitoring and optimizing account structure, keyword strategy, bidding models, and audience segmentation; driving incremental growth through performance-focused campaign strategy and rapid experimentation; collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets; generating insights from performance data and identifying opportunities; staying updated with industry trends and evolving privacy regulations; producing regular performance reports and contributing to strategic discussions.

Must have: 3+ years of performance marketing experience in web user acquisition, expert-level experience managing Facebook Ads campaigns, proven track record of optimizing campaigns for ROAS, CPA, and LTV, hands-on with conversion tracking tools like Google Tag Manager and GA4, strong analytical skills including advanced Excel or Google Sheets, experience with A/B testing and conversion rate optimization for web, knowledge of web attribution models and tools, proficiency with BI tools like Looker or Tableau, skilled in AI tools for campaign efficiency, good communication and project management skills, upper-intermediate or advanced English, and market research and competitor analysis.

Nice to have: Experience with Google Ads or other paid social channels, experience in Health Tech, FinTech, or regulated industries, familiarity with server-side tracking and privacy-compliant measurement setups, and experience with automation tools for campaign management.

Flo operates as a mission-led, product-driven team that moves fast, stays focused, and takes ownership from start to finish. The culture values craft, purpose, and high standards, encouraging debate and shared decision-making.

Benefits include competitive salary, annual reviews, performance incentives, paid holidays and sick leave, enhanced parental leave, professional growth opportunities, flexible office and remote work options, a 5-week paid sabbatical after 5 years, Flo Premium for friends & family, and other health, pension, and wellbeing perks.

Flo values diversity and inclusion, hiring based on merit and skill, welcoming applicants from all backgrounds. The company is an equal opportunity employer.