User Acquisition Manager (Paid Social, Web)
Posted on November 23, 2025 (about 1 hour ago)
About Flo
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, Flo became the first product of its kind to reach a $1B valuation in 2024 and continues to accelerate growth. It has over 500M downloads, 77M+ monthly users, 6M paid subscribers, and the highest-rated experience in the App Store’s health category.
The Job
Flo is hiring a User Acquisition Manager specializing in Paid Social and Web channels. The role is based in Vilnius. The manager will focus on planning, executing, and scaling web user acquisition campaigns via Facebook Ads and other paid social channels, optimizing for performance metrics such as ROAS, CPA, and LTV, setting up conversion tracking, and using AI tools to enhance campaign efficiency.
The position requires 3+ years of performance marketing experience in web user acquisition, expert-level Facebook Ads campaign management, strong analytical skills, and proficiency in English. Experience in regulated industries and familiarity with privacy-compliant tracking is a plus.
The manager will collaborate with product, analytics, and creative teams, drive growth through experimentation, and produce performance reports. The salary range in Vilnius starts from 3800€ gross per month.
Candidate Requirements
Must have:
- 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments
- Expert-level experience managing Facebook Ads campaigns
- Proven track record optimizing campaigns for ROAS, CPA, and LTV
- Hands-on experience with conversion tracking tools like Google Tag Manager and GA4
- Strong analytical skills including advanced Excel or Google Sheets capabilities
- Experience with A/B testing and conversion rate optimization for web
- Understanding of web attribution models and tools
- Proficiency with BI tools such as Looker or Tableau
- Proficiency using AI tools like ChatGPT, Claude, Google AI Studio
- Strong communication and project management skills
- Upper-intermediate or advanced English proficiency
- Market research and competitor analysis
Nice to have:
- Experience with Google Ads or other paid social channels
- Experience in Health Tech, FinTech, or regulated industries
- Familiarity with server-side tracking and privacy-compliant measurement setups
- Experience with automation tools and campaign management scripts
Work Culture and Benefits
Flo is a mission-led, product-driven team that moves fast, stays focused, and takes ownership. The work environment values commitment, resilience, and continuous improvement to achieve better health outcomes.
- Competitive salary with annual reviews
- Participation in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave for various family types
- Accelerated professional growth and learning support
- Flexible office and home working with opportunities to work abroad up to 2 months a year
- 5-week fully paid sabbatical after 5 years
- Flo Premium for friends & family and other health, pension, and wellbeing perks
Diversity and Inclusion
Flo is an equal opportunity employer committed to diversity, equity, and inclusion. Hiring is based on merit and skill regardless of background, community, or identity. Privacy notice for job applicants is available online.
How to Apply
Interested candidates can apply via the job page on Greenhouse. The application includes submitting personal information, resume/CV, and cover letter. Candidates should confirm salary expectations, notice periods, and location suitability for commuting to the Vilnius office 2-3 days a week. The company's privacy policy for job applicants must be reviewed and agreed upon during the application process.